MarketingProfs: Death of the cookie | New type of customer connection | Empower email with AI | Consistent CX

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with Episerver, a leader in Gartner Magic Quadrant for Digital Experience Platforms

Wednesday, November 04, 2020

	The Silver Lining to the Death of the Cookie: Better Measurement
	A New Type of Customer Connection: The Evolving Role of Print sponsored article
	Four Ways to Empower Your Email Marketing Strategy With AI
	How to Ensure Consistent Customer Experience Across Devices & Channels MarketingProfs event
	The 25 Most Valuable Global Brands in 2020 [Study]
	Prepare for 2021 by Mastering Marketing Strategy MarketingProfs Master Class

The Silver Lining to the Death of the Cookie: Better Measurement

If your ad measurement depends on third-party cookies, you'll be facing profound changes within less than two years as Web browser phase them out. But cookies have drawbacks, and this article argues that marketers will be better off without them.

A New Type of Customer Connection: The Evolving Role of Print

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Providing answers to marketers' most common questions about intent data, this guide gives it to you straight: how to make sense of first-party intent data, differences between individualized and account-based marketing, how natural language processing works, how to build an interest profile—and more. Download the guide to make sense of it all.

Four Ways to Empower Your Email Marketing Strategy With AI

Email marketing gives you space for customization, direct communication, and easy tracking. But scaling and consistency are hard to achieve. Here are four ways to integrate AI into your email strategy without sacrificing a human touch and all the while achieving consistently better results.

How to Ensure Consistent Customer Experience Across Devices and Channels

MarketingProfs event

The ever-increasing number of channels your customers and partners use to engage with your business requires a new approach to creating and managing your digital strategy. Get ready to learn how harness the awesome power of omnichannel experiences to your advantage. Join us to learn.

The 25 Most Valuable Global Brands in 2020 [Study]

The world's five most valuable brands in 2020 are all technology companies, according to recent research. Check out the findings of this study.

Prepare for 2021 by Mastering Marketing Strategy

MarketingProfs Master Class

Join us on December 1 for the launch of the MarketingProfs Marketing Strategy Master Class (free for PRO members). Whether you're new to strategy or you just could use a refresher, you'll walk away understanding how to analyze your market and create a strategy that will help you thrive in 2021... and beyond. Register today.

Profs Picks

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In most companies, the full power of B2B content marketing remains untapped. And it's not merely a matter of what you write or how well you write it. To ensure your content marketing is truly effective, you need to be strategic and data-driven and customer-centric. You need to understand buyers' needs, personalize content, utilize technologies to scale your efforts and optimize conversions, and more. This helpful guide addresses what you need to know to be able to craft and execute a data-driven B2B content strategy that increases website ROI. Download the guide now.

Upcoming Events

NOV

4–5

[VIRTUAL] MarketingProfs B2B Forum 2020
5 inspiring keynotes | 46 tactical sessions

NOV

[Webinar] Ensuring Consistent CX Across Devices & Channels
sponsored by Progress Sitefinity | 45 minutes

NOV

[Webinar] B2B 2021: Digital Marketing Strategies to Drive Results
sponsored by Accountable Digital | 45 minutes

NOV

[Webinar] Thought Leadership + SEO: Magnify Marketing Impact
presented by Andy Crestodina | 60 minutes

DEC

[Master Class Kickoff Watch Party] Marketing Strategy: Finding a Sustainable, Differential Advantage | 60 minutes

DEC

[Friday Forum] Marketing Planning
sponsored by ZoomInfo | 3 live sessions

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—Vahe Habeshian, Director of Publications

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