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The world's five most valuable brands in 2020 are all technology companies, according to recent research from Interbrand.

The annual report was based on an in-depth analysis of major global brands undertaken between June and September 2020. The researchers determined the brand valuation based on three key areas: financial return, the role of the brand in driving purchase decisions, and brand loyalty.

Apple ranks as the world's most valuable brand in 2020; it is followed by Amazon, Microsoft, Google, and Samsung.

Coca-Cola ranks as the most valuable non-tech brand (sixth on the list). (Interbrand's full ranking of the 100 most valuable brands is here.)

The global brands with the biggest percentage increases in value in 2020 were Amazon (+60%), Microsoft (+53%), Spotify (+52%), Netflix (+41%), and Adobe (+41%).

About the research: The annual report was based on an in-depth analysis of major global brands undertaken between June and September 2020.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji