Today's dose of marketing know-how.
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Together with the intelligent work management platform
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Today's dose of marketing know-how | Wednesday, February 11, 2026
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👋 Hello, Marketer!
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Ok, more on the Statue of Liberty replica. It began as a prank in 1979 as part of a campaign promise made by a party in the Wisconsin Student Association. Or something along those lines (I don't really get it). But it's become a city favorite, and honestly looks pretty cool, if also quite apocalyptic. It's worth a photo op, at least.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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How to Stand Out in the Age of AI Distrust
AI-fueled content has created noise and skepticism. Discover why trust, perspective, and storytelling now define effective B2B marketing and sales—and how they drive growth.
Read more ➔
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COMMUNITY | QUOTE
"Distraction is not procrastination. Procrastination consistently undermines our ability to make things. Distraction is a strategy in service of the work."
—The Creative Act: A Way of Being, by Rick Rubin
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SPONSORED CONTENT
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Work Smarter With AI Agents (No Code Required)
Discover how Wrike’s AI agents automate busywork, track progress, and act like digital teammates. See built-in agents, custom triggers, and how teams spend less effort to deliver faster.
Get the infographic ➔
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The Rising Costs of Corporate Events
Most corporate event planners expect their costs to rise by 5% or more in 2026, according to recent research.
Check out the study findings ➔
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FRIDAY FORUM
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New Demand Gen Tips, Frameworks, and Playbooks
There are a lot of moving parts to demand generation—and now we need to add in being AI-ready. Join three demand generation marketing experts for actionable and effective ways to fortify your demand gen programs in 2026.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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B2B Branding, Stories, Social Efforts, and Disruptive Innovation for Your Company
In this episode, guest David Aaker discusses the fascinating concept of disruptive innovation. He explains what it is and explores its relevance to marketing today. Discover the exciting possibilities and far-reaching impact of disruptive innovation.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
What Can You Learn From Segmentation?
There are five major ways to segment your market. And each tells you something different about your audience! Discover the secrets hiding in your list. Check out Session 2 of Score, Plan, Convert: Demand Generation, a 4-part mini-workshop hosted by Kenda Macdonald. Included with PRO.
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PROFS PICK—SPONSORED
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From Ideas to Impact, Faster
Need to connect your planning, execution, and analytics in one platform to launch smarter campaigns, pivot quickly, and drive higher ROI? Wrike is built for every marketing motion. Get expert-built templates, real-time dashboards, and over 400 integrations to standardize work, reduce handoffs, and keep your campaigns moving. Explore Wrike now.
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FEB
11
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session 3 of the AI Assistants and You PRO series
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FEB
12
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45 minutes | sponsored by Storyblok
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FEB
13
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3 free live sessions | sponsored by Convertr
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FEB
26
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60 minutes | sponsored by Goldcast
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird
pricing available now!
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