MarketingProfs Today

Wednesday, February 15, 2023

📋 Table of Contents

1. How to Overcome Poor Communication to Drive Marketing Performance in 2023

2. 23 Sales Tactics for 2023

3. 2023 Events Predictions: Clearing the Fog With Cvent's Crystal Ball sponsored webinar

4. What the Most Successful Content Marketers Do Differently

5. The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes sponsored offer

6. B2B Marketers Choose Workshops MarketingProfs B2B Forum workshops

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Overcome Poor Communication to Drive Marketing Performance in 2023
article
How to Overcome Poor Communication to Drive Marketing Performance in 2023
It's time for marketers to reinvent their organizations, and that starts with effective communication. Communicating clearly and consistently reduces costly slowdowns, enhances the customer experience, and drives the ability to scale. »
23 Sales Tactics for 2023
article
23 Sales Tactics for 2023
It's hard to know where to focus your sales efforts when the economy is shaky, but these 23 tips work well. »
sponsored webinar
2023 Events Predictions: Clearing the Fog With Cvent's Crystal Ball
After two years of uncertainty, events turned a corner in 2022. And although we approach 2023 with optimism, we’re all wondering what curveballs lie ahead. Join Cvent for a lively conversation about what trends industry pros are predicting for 2023 and how they'll affect you this year and beyond. »
What the Most Successful Content Marketers Do Differently
research
What the Most Successful Content Marketers Do Differently
The firms that succeed the most with content marketing are much more likely to document their strategies, invest a greater share of budget in content, use paid channels for promotion, and measure ROI, according to recent research. Check out the study findings. »
The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes
sponsored offer
The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes
Working in B2B marketing can be a lot like cooking. For a marketer who has to serve sales when there’s hunger for demand, what can they rustle up to deliver rapid results? On March 9, join experts from the ABM Leadership Alliance as they share recipes that will satisfy demand and inspire improvisation. »
B2B Marketers Choose Workshops
MarketingProfs B2B Forum workshops
Fully 69% of B2B marketers report that they learn best in workshops. Well, you're in luck: We're hosting five different workshops in Boston on Oct 4! Select a workshop on Content Marketing for SEO, Demand Generation, Go-to-Market Planning, Email Marketing, or Marketing Strategy with an All-Access Pass for B2B Forum. Registration is open now!
Choose your workshop adventure
Afoot in the Neighborhood
MarketingProfs community goings-on
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
Is Digital Advertising Really More Effective Than Traditional Advertising? »
The Tech Habits of Americans Age 50+ »
Three Ways B2B Sales Prospecting Will Evolve in 2023 »
OOH: How B2B Marketers Can Reintegrate With the Physical World »
Five Trends Reshaping B2B Marketing Leadership in 2023 »
The Power of Nostalgia Marketing [Infographic] »
News You Can Use
Updates from around the industry
Clearbit Expands 'Powered By' Program With Free Data and Flexible Pricing MarTech Series
Alchemer Launches Alchemer Workflow, the Fastest, Easiest, Most Effective Way to Close the Feedback Loop With Customers and Employees Business Wire
Aspire Closes an Oversubscribed US$100M Series C Round Finextra
Kochava Acquires Machine Advertising to Improve Post-IDFA App Marketing VentureBeat
Elastic Names Mathew Donoghue Chief Marketing Officer Business Wire
Allego Celebrates Record-Breaking Year of Customer Growth and Industry Recognition PR Newswire
Upcoming Events
FEB
15
Putting Your B2B Buyer Personas to Work
Session 3 of 4 Working Webinars with Ardath Albee
FEB
16
2023 Events-Related Predictions: Clearing the Fog
60-minute webinar | sponsored by Cvent
FEB
21
5 Steps to Design and Execute Impactful Account-Based Plays
45-minute webinar | sponsored by Airmeet
FEB
23
Digital Engagement Benchmarks 2023
60-minute webinar | sponsored by ON24
MAR
2
Why Sales Reps Don't Use Marketing-Generated Content and What to Do About It
60-minute webinar | sponsored by Allego
MAR
10
Analytics Friday Forum
3 sessions on analytics | sponsored by Tealium
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.