Nostalgia marketing—referencing the past to spark positive emotions—can be a highly effective tactic.

What makes it work so well? An infographic (below) from Spiralytics explores what gives nostalgia marketing its power.

The infographic looks at the psychological benefits of nostalgia and how it establishes authenticity.

It also delves into nostalgia marketing statistics and examples of it in action.

Check out the infographic:

Nostalgia marketing infographic 

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji