Nostalgia marketing—referencing the past to spark positive emotions—can be a highly effective tactic.
What makes it work so well? An infographic (below) from Spiralytics explores what gives nostalgia marketing its power.
The infographic looks at the psychological benefits of nostalgia and how it establishes authenticity.
It also delves into nostalgia marketing statistics and examples of it in action.
Check out the infographic:
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The Power of Nostalgia Marketing [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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