Nostalgia marketing—referencing the past to spark positive emotions—can be a highly effective tactic.
What makes it work so well? An infographic (below) from Spiralytics explores what gives nostalgia marketing its power.
The infographic looks at the psychological benefits of nostalgia and how it establishes authenticity.
It also delves into nostalgia marketing statistics and examples of it in action.
Check out the infographic:
Enter your email address to continue reading
The Power of Nostalgia Marketing [Infographic]
Don't worry...it's free!
Sign in with your preferred account, below.
ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
You may like these other MarketingProfs articles related to Marketing Strategy:
