Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Featured | TOPIC: Events | ELEMENT: Multiple
Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It's a can't-miss event for any B2B marketer looking to level-up their career | November 3–6, 2020 in San Francisco, CA.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create
Mathew Sweezey of Salesforce offers tips and insights from his forthcoming book, 'Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media.'
CONTENT TYPE: Podcast | TOPIC: None | ELEMENT: Strategy
StoryLeader creator Chris Brogan explains how marketing leaders can use business storytelling to align their teams to execute better, faster.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy
Marketing stars Christopher Penn, Chris Brogan, Goldie Chan, Carlos Hidalgo, Katie Martell, and MarketingProfs' own Nina Bell share mistakes and missed marketing opportunities and lessons those experiences taught them. MarketingProfs Chief Content Officer Ann Handley co-hosts this special 404th episode.
CONTENT TYPE: Podcast | TOPIC: Demand Generation | ELEMENT: Plan
Even in the era of data protection legislation, some marketers continue to adhere to old ways. But a massive upheaval of marketing will occur in the next couple of years, which is why smart marketers will focus on building long-term relationships through personalization.
We delve into the evolving role of the chief marketing officer and the importance of aligning Sales and Marketing to achieve results. CallRail Chief Revenue Officer Mary Pat Donnellon shares insights and experiences, along with advice for companies looking to better align their teams.
CONTENT TYPE: Podcast | TOPIC: Career Management | ELEMENT: Management
Be More Pirate author Sam Conniff explains how the innovative strategies pioneered by Golden Age pirates fuel the success of modern day rebels like Elon Musk and Banksy, and how those same strategies can work for you.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Strategy
Best-selling author, speaker, and marketing consultant David Meerman Scott offers insights from his latest book (co-authored with daughter Reiko Scott), Fanocracy: Turning Fans Into Customers and Customers Into Fans.
CONTENT TYPE: Podcast | TOPIC: Management | ELEMENT: Management
Scott Stratten, co-owner of UnMarketing and co-author of The Jackass Whisperer, shares tips for addressing bad behavior at work, at home, and online.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Communicate
Fitness expert, author, and YouTube personality Lucy Wyndham-Read returns to talk about how she's continued to dominate the HIIT (high-intensity interval training) market by community-building on social media, creating free content, and leveraging word-of-mouth.
Jonah Berger and Stefan Berger offer listeners a sneak preview of their latest book, Cultural Velocity: Making Ideas Move. Together, they explain the five routes that brands can take to harness the power of culture to build relevance, drive conversations, and achieve growth.
Brand strategist and best-selling author Jeremy Miller shares insights from his latest book, Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name.
CONTENT TYPE: Podcast | TOPIC: Writing | ELEMENT: Create
Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts.
Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience.
John Jantsch, small business marketing speaker, marketing consultant, and bestselling author of several books—including Duct Tape Marketing; Duct Tape Selling; The Commitment Engine; and The Referral Engine—shares tips from his latest, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business.
CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions | ELEMENT: Communicate
Author and e-commerce expert Timothy Seward (Ultimate Guide to Amazon Advertising) explains how advertising on the platform can benefit any brand (not just Amazon sellers).
Brand strategist and author Lindsay Pedersen shares nine criteria for an ironclad brand strategy from her book Forging an Ironclad Brand: A Leader's Guide.
CONTENT TYPE: Podcast | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Learn how to become a data-driven organization from Linda Schumacher, senior director of analytics and data strategy at CX company Qualified Digital.
CONTENT TYPE: Podcast | TOPIC: Account-Based Marketing | ELEMENT: Strategy
Ty Heath, global lead of The B2B Institute at LinkedIn, gives a sneak preview of her B2B Marketing Forum session: "How to Combine Account-Based Marketing and Social Selling on LinkedIn."
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Management
Michael Brenner, content strategist, shares tips from his upcoming B2B Marketing Forum presentation, "Content Marketing Is the Future of B2B: Case Studies for Success," and shares insights from his book Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life.
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