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Friday, February 16, 2024

📋 Table of Contents

1. How Salestech Can Embrace Customization at Scale

2. 2024 Global Consumer Trends Index sponsored report

3. How to Measure Your Content Marketing Success: Nine KPIs You Should Monitor

4. Do You Market to B2B Audiences? advertise with MarketingProfs

5. Unlocking the Secrets of 'Ridiculously Good Content'

6. Better Ways to Spy MarketingProfs Master Class for PRO Members

Scroll down for more useful resources.

How Salestech Can Embrace Customization at Scale
article
How Salestech Can Embrace Customization at Scale
In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data, customization, at scale, is both possible and necessary. »
2024 Global Consumer Trends Index
sponsored report
2024 Global Consumer Trends Index
Are you ready for what's ahead? Privacy concerns, economic and tech trends, brand loyalty, engagement, buyers' preferred media, price-conscious behaviors… all are covered in this report. Get ready for the shifting market with the 2024 Global Consumer Trends Index, based on a survey of over 10,000 respondents! Download now. »
How to Measure Your Content Marketing Success: Nine KPIs You Should Monitor
article
How to Measure Your Content Marketing Success: Nine KPIs You Should Monitor
To discover whether your content marketing is successful and to what extent your content goals have been met, you need to identify your content marketing's key performance indicators. Monitor these nine KPIs. »
Do You Market to B2B Audiences?
from lead gen to branding
Do You Market to B2B Audiences?
Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

Unlocking the Secrets of 'Ridiculously Good Content'
video from the archives
Unlocking the Secrets of 'Ridiculously Good Content'
Ann Handley breaks down the parts of "ridiculously good content": content that your audience finds invaluable; content that's inspired by data, creativity, or a blend of both. Tune in! »
Better Ways to Spy
MarketingProfs Master Class for PRO Members
Recently, a pigeon was arrested in Mumbai on suspicion of spying. Trust us, there are better ways to learn what your competition is up to. Start with Marketing Strategy: Finding a Sustainable, Differential Advantage, a Master Class on Strategy hosted by Allen Weiss.
Watch it now
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.
Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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