Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, February 19, 2026
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👋 Hello, Marketer!
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Sometimes, kindness to yourself can be the biggest challenge. But the ability to love outward starts with our ability to love inward. Do you have a kind dialogue with yourself? How often do you praise yourself for something you've thought or tried or completed? Maybe today's the day to try it out!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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A Four-Step Framework for Winning Complex OEM Buying Committees
Winning technical OEM deals requires more than a superior product. Learn how to map stakeholders, tailor messaging, and equip sales to navigate complex buying committees effectively.
Read more ➔
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COMMUNITY | TESTIMONIAL
"I'm a friggin super fan of MarketingProfs. You guys are my go-to and I brag on you constantly."
—We love you too, anonymous PRO member! Learn more about the benefits of PRO
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INFOGRAPHIC
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The 'Data Mirage' Affecting B2B Performance Marketing
Issues like inflated signals, AI noise, and disconnected tools are combining to create a "data mirage" that's hampering B2B performance marketing effectiveness, according to recent research.
See the infographic ➔
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SPONSORED WEBINAR
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How to Win Mindshare With Influencer Campaigns
The best B2B brands know video wins mindshare. Mindshare wins revenue. And influencer campaigns? They're your fastest path to both. But most B2B marketers struggle with where to start. Join Goldcast to get the playbook, from creative gifting activations to video amplification to measuring real business impact.
Reserve your spot ➔
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PODCAST FROM THE ARCHIVES
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Empowering Sales Success—The Role of Marketing in Sales Enablement
The best thing you can do for your sales enablement, says podcast guest Owen Richards, is fix your Sales and Marketing alignment. Empathy between the two teams leads to shared celebrations of success.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Thrive Without Clicks?
Fewer and fewer online searches end in clicks to your website. So how do you attract and educate prospects about your brand? Amanda Natividad reveals her zero-click playbook in How to Thrive in a Zero-Click Content World. Available now to PRO members—but you have to click to watch it.
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FEB
26
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60 minutes | sponsored by Goldcast
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MAR
5
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60 minutes | sponsored by 3rd + Taylor
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MAR
13
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3 free live sessions | sponsored by Allego
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird
pricing available now!
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