📋 Table of Contents

Wednesday, February 21, 2024

📋 Table of Contents

1. Your First-Party Data Journey: Key Milestones for Maximizing Value

2. 2024 Consumer Trends sponsored report

3. How Repurposing Content Benefits Small Businesses

4. Do You Market to B2B Audiences? advertise with MarketingProfs

5. LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know

6. Thought Leadership in 15 Steps MarketingProfs Master Class for PRO Members

Scroll down for more useful resources.

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Your First-Party Data Journey: Key Milestones for Maximizing Value

Laying the groundwork for first-party data success means understanding the variables that shape the journey and the key milestones along the way. And here they all are. »

sponsored report

2024 Consumer Trends

Are you ready for what's ahead? Privacy concerns, economic and tech trends, brand loyalty, engagement, buyers' preferred media, price-conscious behaviors… all are covered in this report. Get ready for the shifting market with the 2024 Global Consumer Trends Index, based on a survey of over 10,000 respondents! Download now. »

research

How Repurposing Content Benefits Small Businesses

Small business owners say repurposing content delivers a wide range of important benefits, including saving time, boosting brand awareness, and increasing engagement, according to recent research. Check out the study findings. »

from lead gen to branding

Do You Market to B2B Audiences?

Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

video

LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know

In a recent episode, the insightful conversation with LinkedIn ads expert AJ Wilcox ventured deep into the realm of LinkedIn advertising, unraveling myths, discussing hurdles, and sharing actionable tactics that every B2B marketer needs to know. Tune in! »

Thought Leadership in 15 Steps

MarketingProfs Master Class for PRO Members

Thought leaders are influential. But there's no magic behind it—just a lot of good information, organized to reveal insights to your market. In Using Research for Content and Thought Leadership, Michele Linn reveals how to get the pulse of your market so you can become a thought leader, too.

Your audience wants a leader

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.

Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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