MarketingProfs Today

Thursday, February 22, 2024

📋 Table of Contents

1. Eight Steps to Ensure Brand Safety With Influencer Marketing

2. 2024 Consumer Trends sponsored report

3. Why 'Influence Marketing' Is Bigger Than Influencers

4. Do You Market to B2B Audiences? advertise with MarketingProfs

5. The Do's and Don'ts of Generative AI for Small Businesses

6. How to Build Your List MarketingProfs Working Webinar for PRO Members

Scroll down for more useful resources.

Eight Steps to Ensure Brand Safety With Influencer Marketing
article
Eight Steps to Ensure Brand Safety With Influencer Marketing
B2B influencer marketing offers a unique opportunity to build credibility and trust among prospects and customers. Embrace it—but do so with the utmost care for brand safety. Follow these eight steps. »
2024 Consumer Trends
sponsored report
2024 Consumer Trends
Are you ready for what's ahead? Privacy concerns, economic and tech trends, brand loyalty, engagement, buyers' preferred media, price-conscious behaviors… all are covered in this report. Get ready for the shifting market with the 2024 Global Consumer Trends Index, based on a survey of over 10,000 respondents! Download now. »
Why 'Influence Marketing' Is Bigger Than Influencers
podcast from the archives
Why 'Influence Marketing' Is Bigger Than Influencers
Speaker, author, and influence marketing expert Jason Falls talks about how most marketing organizations are missing the boat on influence (and how you can win big by getting on board). Read more and listen in. »
Do You Market to B2B Audiences?
from lead gen to branding
Do You Market to B2B Audiences?
Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

The Do's and Don'ts of Generative AI for Small Businesses
infographic
The Do's and Don'ts of Generative AI for Small Businesses
This infographic looks at steps businesses should take—such as creating a workflow where a human reviews every piece of AI-generated content—as well as things to avoid, such as putting sensitive information into AI tools. Check out the infographic. »
How to Build Your List
MarketingProfs Working Webinar for PRO Members
Sure, email marketing is hot... when you have a list to email. But if your list isn't as robust as you'd like, check out Kenda Macdonald's Demand Gen Working Webinar. In five sessions, you'll create a lead magnet, grow your list, build welcome and nurture campaigns, and more.
Let's grow that list!
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.
Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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How CEOs Feel About CMOs »
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