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Thursday, February 23, 2023

📋 Table of Contents

1. Your Most Important Job as a B2B Email Marketer Is...

2. The What, Why, and How of Community- and Brand-Building for B2B Marketing

3. Digital Engagement Benchmarks for 2023 sponsored webinar

4. The 10 Phrases People Use Most When Searching Online

5. The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes sponsored offer

6. Workshopportunity: Marketing Writing Shakeup B2B

Scroll down for more, including industry news, community goings-on, and other useful resources.

Your Most Important Job as a B2B Email Marketer Is...
Your Most Important Job as a B2B Email Marketer Is...
B2B brands should be playing the long game with their email marketing because their businesses are a long game. So... what's the real goal of a B2B email marketer? Opens? Clicks? Conversions? Nope. »
Better Customer Data for Better Results
Looking to build a better marketing strategy in 2023? In this new guide, you'll discover the smart, sharp data-quality solutions every marketer needs to improve outreach, boost response rates, and achieve omnichannel success this year. Download the guide now! »
The What, Why, and How of Community- and Brand-Building for B2B Marketing
The What, Why, and How of Community- and Brand-Building for B2B Marketing
Join George B. Thomas and Mark Schaefer for a discussion about why building communities around brands is so essential to marketing in 2023, including why brands need to maintain a company culture and how they can make their customers feel heard. Read more and listen in. »
sponsored webinar
Digital Engagement Benchmarks for 2023
Audiences want more engaging digital experiences. In fact, webinar participation has been increasing year over year. Join us to learn more about audience behaviors and preferences, personalization trends, on-demand consumption, and best-practices for creating engaging experiences in 2023. »
The 10 Phrases People Use Most When Searching Online
The 10 Phrases People Use Most When Searching Online
Which words and phrases do people use most often when conducting online searches? To find out, Frontier surveyed 1,000 Americans of all ages. Check out the infographic. »
The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes
sponsored offer
The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes
Working in B2B marketing can be a lot like cooking. For a marketer who has to serve sales when there’s hunger for demand, what can they rustle up to deliver rapid results? On March 9, join experts from the ABM Leadership Alliance as they share recipes that will satisfy demand and inspire improvisation. »
Workshopportunity: Marketing Writing
Shakeup B2B
Marketers write: nurture emails, social updates, SEO, stakeholder presentations, and loads more. But if you consider yourself a new writer—or even a non-writer—then join Reva Harris at her live workshop on Tuesday, Apr 11. At Marketing Writing for New Writers and Non-Writers, you'll be joined online by like-minded marketers facing the same challenges and struggles as you. You'll emerge as a more confident writer—and with a MarketingProfs Certified Marketing Writer I certification! Simply register for Shakeup B2B and add the limited workshop to your cart. See you Apr 11.
Become a more confident writer
Profs Picks
Ignoring your data quality is like letting scum build up in your bathtub. If you leave it there too long, taking a bath loses its entire purpose and you come out dirtier than when you went in. But how can you keep your data clean and up-to-date so that doesn't happen? Check out Melissa's 2023 Data Quality & Enrichment Catalog. It's full of tools for combatting bad data on every channel, including change-of-address processing to reduce the costs of undeliverable mail, customer lookalike reports, and mailing lists and sales leads to connect you with the perfect audience. It enables you to merge or purge duplicate records for a single customer view and enrich your current customer data by adding emails, phone numbers, and mailing addresses for omnichannel success. Inaccuracy and bad quality down the drain! Get the guide now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Hubilo Acquires fielddrive in Strategic Acquisition to Strengthen In-Person Event Offering GlobeNewswire
Lusha Launches 'Warm Outbound' Capabilities, Enabling Easier and Smarter Outreach to Prospects PR Newswire
Prismatic Announces $9M in Funding to Help B2B SaaS Companies Deliver Integrations Faster PRWeb
Leading B2B Digital Agency WebEnertia Looks to the Future With Rebrand as Clear Digital PR Newswire
Flywire Partners With FranConnect to Provide Integrated B2B Payments Solution to the Franchise Industry MarketScreener
Google Cloud Partners With Tezos Blockchain to Bring Web3 Technology to Its Customers Yahoo News
Upcoming Events
Digital Engagement Benchmarks 2023
60-minute webinar | sponsored by ON24
Why Sales Reps Don't Use Marketing-Generated Content and What to Do About It
60-minute webinar | sponsored by Allego
Analytics Friday Forum
3 sessions on analytics | sponsored by Tealium

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