Today's dose of marketing know-how.
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Together with Storyblok: trusted CMS for global brands
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Today's dose of marketing know-how | Tuesday, February 24, 2026
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👋 Hello, Marketer!
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Well… I didn't spend the weekend at a cabin as planned. Instead, I got to hang out in an ER for waaay too many hours. All is well, everyone is healthy, but it was a master class of a reminder that sometimes all we can do is make the best of the unexpected. And that nurses truly are incredible human beings.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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7 Steps to Create a Content Marketing Program From Scratch
New marketing managers can transform scattered content efforts into structured, strategic programs. Follow seven practical steps to establish governance, align stakeholders, and build sustainable workflows that drive measurable impact.
Read more ➔
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COMMUNITY | TESTIMONIAL
"This series has been AMAZING as more of us have moved from the sidelines to fully harnessing AI in our everyday work. Thank you for sharing the 'next level' stuff to help us elevate our existing knowledge and skills."
—AI Assistants and You attendee. Join the next 2 sessions and get all 6 recordings.
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SPONSORED ARTICLE
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3 Data Quality Priorities for 2026 With Real Revenue Impact
Poor data quality drains revenue, erodes CRM trust, and distorts pipeline reporting. Discover three strategic priorities revenue leaders can use to eliminate duplicates and build scalable growth foundations.
Read more ➔
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SPONSORED CONTENT
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What LLMs Really See When They Read Your Content
LLMs don't "read" your content like humans. Discover how generative engines work, how they find information, and how you can structure your content so it gets cited in AI-driven search.
Get the whitepaper ➔
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RESEARCH
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How B2B SaaS CMOs Buy Software
What does the software buying process look like for B2B SaaS CMOs? Which factors have the most influence on narrowing down their vendor lists? To find out, researchers surveyed 101 CMOs who work for mid-market B2B SaaS companies.
Check out the study findings ➔
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SPONSORED WEBINAR
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How B2B Tech Marketers Can Unblock Stalled Pipeline
If booked demos aren't leading to enough sales, something's broken in your process. Let's find and fix it! Take a closer look at how prospects decide what and when to buy, and how you can adjust your strategy and messaging to close more deals.
Save your spot ➔
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INFOGRAPHIC
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The Most Popular Mobile Apps in the US
YouTube is the top app in the US by share of audience across every adult age group, and for both men and women, according to recent research.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Better Targeting With Personas
Buyer personas help you focus your message-to-market match. But too often, we create personas... and then barely use them. Discover how to target your ideal audience in Session 3 of Building and Using B2B Buyer Personas to Grow Revenue, a four-part working webinar hosted by Ardath Albee. Free to PRO members.
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PROFS PICK—SPONSORED
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Practical Adjustments for AI-Driven Search and Discovery
AI is everywhere, but it doesn't read or digest content like humans do. Human judgment still shapes the story. Join Storyblock to explore where AI adds value (and where it doesn't) and uncover small, practical adjustments you can make today to help your content perform in AI-driven search and discovery.
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FEB
25
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session 5 of the AI Assistants and You PRO series
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FEB
26
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60 minutes | sponsored by Goldcast
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MAR
5
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60 minutes | sponsored by 3rd + Taylor
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MAR
13
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3 free live sessions | sponsored by Allego
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird pricing available through March 8!
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