Today's dose of marketing know-how.
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Together with customer engagement platform
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Today's dose of marketing know-how | Wednesday, February 4, 2026
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👋 Hello, Marketer!
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Groundhog Day seems like a lot of pressure for a rather introverted marmot. And dare I say we marketers have quite a lot in common with ol' Punxsutawney Phil? We're often asked to predict the future with questionable expectations, and then blamed when we can't give what the people want. We feel you, Phil!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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The Role of Websites in the Age of AI
AI-driven search, AI browsers, and LLMs are reshaping how people and machines use the web. Discover why websites still matter and how brands can adapt.
Read more ➔
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COMMUNITY | POLL
The Super Bowl is coming on Sunday. Who you rooting for?
Who are you cheering for at the Super Bowl? (Take the poll on LinkedIn.)
- Seattle Seahawks
- New England Patriots
- Decent commercials
- I'll be watching the Olympics
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SPONSORED PLATFORM
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Marketing Didn't Get Harder—Your Model Stopped Working
Batch-and-blast playbooks can’t keep up when consumer intent forms in real time. Intent-driven marketing helps teams recognize emerging signals and respond with engagement that aligns to readiness across channels.
Read more ➔
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RESEARCH
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How B2B Prospecting Has Changed
Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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AI-Readiness Is Your New Marketing Superpower
AI readiness—not simply AI adoption—is the key to unlocking great marketing results with AI tools. Is your team using these tools to their potential, or are you stuck with outdated tech and processes? Discover the secrets to being AI-ready in this free webinar.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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How Marketers Can Navigate a World Minus Cookies
This episode of the Marketing Smarts Live Show offers a comprehensive exploration of the role of cookies in digital marketing and the implications of moving toward a cookieless future.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Increase Sales... by Thinking Like Sales!
How can Marketing increase sales? By thinking like the sales team! Pam Didner reveals how she gathers intelligence and writes Sales-supporting content in Sales Enablement: Aligning Marketing and Sales. All four sessions of this Working Webinar Series are available to PRO members now.
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PROFS PICK—SPONSORED
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From Campaigns to Signals: The Rise of Intent-Driven Marketing
Marketing has moved beyond linear funnels to real-time intent. Acoustic connect helps you recognize behavioral signals as they happen so you can engage earlier, simplify execution, and deliver relevant journeys across channels. Learn more with Acoustic Connect.
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FEB
4
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session 2 of the AI Assistants and You PRO series
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FEB
5
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45 minutes | sponsored by Papirfly
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FEB
12
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45 minutes | sponsored by Storyblok
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FEB
13
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3 free live sessions | sponsored by Convertr
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird
pricing available now!
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