Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, March 12, 2026
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👋 Hello, Marketer!
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I've visited my local bookstores a lot lately, knowing I have no need for more books, yet still always finding something new to add to my shelves. "Tsundoku" is a Japanese word for buying reading material and letting it pile up unread. I delight in engaging in tsundoku. Being surrounded by books just makes me a happier camper.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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A New Era of Interoperability: AI, Automation, and View-Through Attribution
Marketing is entering a new era where AI, interoperability, and advanced measurement redefine campaign execution and accountability. Discover how marketers can drive real business outcomes. Read more.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in! "The Odyssey" takes the win. Check out what your peers said!
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FRIDAY FORUM
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Your AI Crew Won't Build Itself (Pam Didner Can Help)
Stop writing prompts into the void. Pam will walk you through exactly how to turn your knowledge into a team of AI agents that works for YOU. Join her at tomorrow’s AI Friday Forum in her fun—and practical—session. Free to attend!
Save your seat ➔
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INFOGRAPHIC
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How People Feel About AI-Generated Audio in Ads and Media
This infographic explores how people feel about AI-generated voices and music, whether they believe they can recognize AI-generated audio, and how they say AI-generated audio impacts their perception of brands.
See the infographic ➔
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SPONSORED WEBINAR
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Is Growth Slowing You Down?
Scaling marketing can test your systems. In this live group demo, HubSpot and Salted Stone show how growing teams bring discipline to marketing ops by structuring teams and permissions, cleaning CRM data, and rolling out AI without disrupting active campaigns.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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Understanding Your B2B Digital Doppelgänger and AI Decision Matrix
Explore the intriguing concept of using AI to create your very own Digital Doppelgänger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Increase Sales... by Thinking Like Sales!
How can marketing increase sales? By thinking like the sales team! Pam Didner reveals how she gathers intelligence and writes sales-supportive content in Sales Enablement: Aligning Marketing and Sales. All four sessions of this How-To Series are available to PRO members now.
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MAR
12
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45 minutes | sponsored by Wrike
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MAR
13
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3 free live sessions | sponsored by Allego
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MAR
18
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4-part How-To Series with Zontee Hou
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MAR
19
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60 minutes | sponsored by Notified
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MAR
26
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60 minutes | sponsored by ON24
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NOV
2-4
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EXTENDED! Save 40% on your ticket to B2B Forum. Prices increase March 16.
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