Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, March 18, 2026
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👋 Hello, Marketer!
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Now that you know about my fish joy (see yesterday's newsletter), imagine the pure thrill I experienced when I learned about The Fish Doorbell. What the heck is The Fish Doorbell? Glad you asked. It's basically exactly what it sounds like—it's a doorbell you can ring to interact with fish. In the Netherlands. It’s Visdeurbel.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Marketing Fundamentals Matter More Than the Latest Trends
Marketing success is built on timeliness fundamentals, not the latest tool or trend. Discover how metrics, strategy, UX, and advertising planning drive meaningful results.
Read more ➔
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COMMUNITY | POLL
A return policy or guarantee can be good for business. But they don't work for all brands, and some trusted brands have scaled theirs back.
Return policy: do you offer one? (Take the poll on LinkedIn.)
- Yes, and it's strong
- Yes, but it's weak
- No, but we should
- No, it wouldn't work
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RESEARCH
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The Research Habits of B2B Buyers
Which sources do B2B buyers trust most when researching vendors and solutions? Which channels do they turn to most often during the early research phase? To find out, researchers surveyed 1,202 B2B decision-makers in the United States.
Check out the study findings ➔
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SPONSORED WEBINAR
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Digital Engagement Benchmarks for 2026
To engage digital audiences in 2026, you need to be open to change. Join ON24 to learn how new innovations and strategies are reimagining the way we engage audiences and drive revenue, including new digital experience personalization, webinar audience trends, and AI content stats.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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Brand and Trust: Becoming a Trusted B2B Voice
This episode of the Marketing Smarts Live Show, produced by MarketingProfs and its Marketing Smarts Podcast, is the inaugural episode of the YouTube-based series, which began airing in June 2022.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
What Sets Your Brand Apart?
From the outside, many products seem alike. But from the inside, can you identify what makes your brand unique? Dig deep, discover your differentiator, and tell the world! Allen Weiss helps you find your unique angle in Marketing Strategy: Finding a Sustainable, Differential Advantage, a Master Class in strategy. PRO member, watch it now!
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MAR
18
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session 1 of Data to Decisions How-To Series
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MAR
19
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60 minutes | sponsored by Notified
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MAR
26
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60 minutes | sponsored by ON24
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APR
17
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3 free live sessions | sponsored by SurveyMonkey
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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