Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, March 19, 2026
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👋 Hello, Marketer!
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So why do I want (NEED, really) to interact with fish in the Netherlands? The fish of Utrecht's canals need help migrating to reach their spawning grounds. In the spring, the locks are closed to boats, meaning the fish can't get through or face predators waiting once the lock opens. Enter the absolute thrill that is The Fish Doorbell!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Can AI Video Creation Democratize Video Advertising?
AI video promises to make high-quality advertising accessible to small businesses. But human-generated creative strategy still matters. Here's how marketers should approach AI-powered video production.
Read more ➔
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COMMUNITY | QUOTE
"Contrary to intuition, a less restrictive [return] policy actually increased profits. Not by just a little, but by 20 percent."
—The Catalyst, by Jonah Berger
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SPONSORED ARTICLE
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The Marketing Planning Paradox: Why Most Agility Fails at the Handover
Marketing teams add more tools to move faster, but complexity slows execution. Learn how tool overload creates the planning paradox and how leaders can restore alignment, visibility, and agility.
Read more ➔
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INFOGRAPHIC
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The Cost of Irrelevant Marketing Messages
This infographic examines how irrelevant marketing impacts brand perception, how people react to irrelevant marketing, and the volume of irrelevant marketing messages that people say they encounter across different channels.
See the infographic ➔
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SPONSORED WEBINAR
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Digital Engagement Benchmarks for 2026
To engage digital audiences in 2026, you need to be open to change. Join ON24 to learn how new innovations and strategies are reimagining the way we engage audiences and drive revenue, including new digital experience personalization, webinar audience trends, and AI content stats.
Reserve your spot ➔
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PODCAST FROM THE ARCHIVES
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Marketing Smarts: Frank Days on Agile Marketing
In this Marketing Smarts podcast, we discuss agile marketing with Frank Days, who defines the agile method, discusses why marketers are "going agile," and recounts his experience using the method.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Your Pre-Launch Checklist
There are only so many hours in a day... and only so many dollars in a budget. So choose your spend wisely. Before your next campaign, lay a solid foundation—from budget planning to promotion and beyond—with the Digital Brand Activation Working Webinar Series. Included with PRO membership.
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MAR
19
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60 minutes | sponsored by Notified
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MAR
25
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Session 2 of Data to Decisions How-To Series with Zontee Hou
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MAR
26
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60 minutes | sponsored by ON24
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APR
17
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3 free live sessions | sponsored by SurveyMonkey
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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