Some 76% of Americans say irrelevant marketing messages erode brand trust.
That's according to a survey conducted by Adobe of 1,000 consumers in the United States.
An infographic (below) summarizes key findings from the research.
It looks at how irrelevant marketing impacts brand perception, how people react to irrelevant marketing, and the volume of irrelevant marketing messages people say they encounter across different channels.
Check out the infographic:
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The Cost of Irrelevant Marketing Messages [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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