Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Today's dose of marketing know-how | Wednesday, March 25, 2026
|
👋 Hello, Marketer!
|
|
I've fully embraced birding as one of my top hobbies. I've always loved bird watching. I love watching any critter, to be fair. But lately, I'm putting more effort in to get to know birds and how to identify them. I can't yet afford the pro-level binoculars and cameras, but some day I will get fully kitted out, bird-watcher style.
|
|
—Bri Krantz | MarketingProfs Director of Content
|
|
|
In This Issue
|
|
|
ARTICLE
|
|
Understanding the Human Side of B2B Decision-Making
B2B buyers are more human than we assume. Discover why deeper research into decision dynamics, internal pressures, and behavior is essential for more effective marketing strategies.
Read more ➔
|
|
COMMUNITY | QUOTE
"The one thing you can always count on people to do is look out for their own best interest… And this is why you want to answer, 'what's in it for me?'"
—3 Words I Used to Sell 100,000 Books, by Andrew Kap
|
|
|
|
RESEARCH
|
|
The Pressure on Marketers to Adopt AI
Some 80% of marketers say they feel under pressure to introduce AI into their workflows, according to recent research.
Check out the study findings ➔
|
|
|
SPONSORED REPORT
|
|
The State of Personalization in Digital Marketing
Get The State of Personalization in Digital Marketing report to explore where personalization has the largest impact, how brands and agencies differ in execution, and what practical steps you can prioritize to close the gap.
Get your copy ➔
|
|
|
VIDEO FROM THE ARCHIVES
|
|
Discovering the Brain Science That Drives B2B Buyer Behavior
B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and influencing B2B buyer behavior.
Tune in ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
Secrets to Customer Advocacy
Common stages of the customer journey include Awareness, Consideration, Purchase, Retention, and Advocacy. And that last one? It's the best—because it brings you more buyers. But if your customers are getting stuck on their journey, this Customer Journey Maps Master Class can help. In just 10 short lessons, you'll learn to move customers through these stages to become brand champions. PRO members get instant access.
|
| |
|
|
MAR
25
|
|
Session 2 of Data to Decisions How-To Series with Zontee Hou
|
| |
|
MAR
26
|
|
60 minutes | sponsored by ON24
|
| |
|
APR
17
|
|
3 free live sessions | sponsored by SurveyMonkey
|
| |
|
NOV
2-4
|
|
Join the best B2B marketing conference on the planet. Get 30% off now!
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2026 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|