Some 80% of marketers say they feel under pressure to introduce AI into their workflows, according to recent research from Supermetrics.
The report was based on data from a survey of 435 marketers from brands and agencies globally.
Some 61% of respondents say AI adoption pressure comes from their firm's leadership team, 28% from their board/investors, 26% from their direct manager, and 20% from customers.
Marketers say the top barriers to adopting AI into their workflows are budget constraints (41% cite) and concerns about data privacy, security, or regulatory compliance (39%).
Marketers say the top reasons for adopting AI are to improve efficiency and productivity (70%), and to automate repetitive tasks (61%).
About the research: The report was based on data from a survey of 435 marketers from brands and agencies globally.
