Today's dose of marketing know-how.
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Today's dose of marketing know-how | Thursday, March 26, 2026
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👋 Hello, Marketer!
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Along with spurts of sunshine and warmer weather comes the opportunity to crack open the windows for some fresh springtime air, which is something I enjoy—and my cats love even more. I'm never sure which gust of wind will be the one to ignite their zoomies, but it's a pretty fair guarantee that one will.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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How to Use Generative AI in High-Trust Industries Without Losing Trust
Learn how to apply generative AI in B2B marketing without sacrificing trust. Discover workflows, guardrails, and strategies to scale expert-driven content while protecting credibility.
Read more ➔
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COMMUNITY | POLL RESULTS
The results of our recent Community Poll are in. "Yes, and it's strong!" takes the win. Check out what your peers said.
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SPONSORED ARTICLE
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The Personalization Maturity Gap: What Top Marketers Are Doing Differently in 2026
Discover how advanced marketers scale personalization across channels using data, AI, and smarter testing. Learn five practical ways to improve relevance, measurement, and performance in your campaigns.
Read more ➔
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INFOGRAPHIC
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The 10 Global Brands That Gained the Most Value Last Year
Microsoft saw the increase in brand value between 2025 and 2026, gaining $104 billion in value year-over-year.
See the infographic ➔
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SPONSORED REPORT
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The State of Personalization in Digital Marketing
Get The State of Personalization in Digital Marketing report to explore where personalization has the largest impact, how brands and agencies differ in execution, and what practical steps you can prioritize to close the gap.
Get your copy ➔
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PODCAST FROM THE ARCHIVES
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Creating Compelling Experiences With Data + AI for B2B Consumers
Explore how data and AI are reshaping B2B marketing, enhancing personalization, and driving customer engagement. Hear what advice and insights industry experts from Salesforce share.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Automate GA4 Reports
Google Analytics 4 has powerful reporting capabilities. Discover how to automate your reports in The Modern Marketer's Guide to Google Analytics. From setup to AI-backed insights, it's a comprehensive introduction to GA4. This four-part series is hosted by Janet Driscoll Miller, and it's available free to PRO members.
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MAR
26
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60 minutes | sponsored by ON24
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APR
1
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Session 3 of Data to Decisions How-To Series with Zontee Hou
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APR
17
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3 free live sessions | sponsored by SurveyMonkey
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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