Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, March 3, 2026
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👋 Hello, Marketer!
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Happy March, friend! Are you also feeling spring on the horizon? Maybe it's because we've had some false spring days in Wisconsin lately. Maybe it's the time change coming up. Or maybe it's just the burning need for a new (sunny) season to revitalize my energy. Whatever it is, I sure am feeling it!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Quick to Mind, Easy to Find: A Smarter B2B Advertising Strategy for 2026
Many B2B brands overinvest in intent signals and short-term ROAS. Learn how share of voice, reach, and memory-building drive sustainable growth in 2026.
Read more ➔
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COMMUNITY | JOKE
Don't visit the hospital after drinking invisible ink.
No matter how politely you ask, the doctor won't see you.
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RESEARCH
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Content Marketing Job Listing Trends for 2026
How are content marketing roles changing? Which skills and degrees are employers looking for? Are salaries increasing? To find out, researchers examined 8,000 content marketing job listings on Indeed.com.
Check out the study findings ➔
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SPONSORED WEBINAR
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How Marketing Teams Actually Collaborate in 2026
Is your marketing team drowning in tools, pings, and "quick syncs" while real progress is feeling slower than ever? Explore how high-performing marketing teams are actually getting work done in 2026 and how to build collaboration while simultaneously scaling alignment and speed.
Save your spot ➔
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INFOGRAPHIC
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10 Key B2B Cold Outreach Stats to Know
This infographic looks at 10 key cold outreach stats from recent research covering email, calling, LinkedIn, and social selling.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Creative Ideas to Boost Engagement
How did one brand get 45% email open rates when their industry average is 8%? By including cartoons in their emails. Another brand uses GIFs to stand out. And if you're wondering if these ideas can work in B2B, check out "The Power of Visual Storytelling." It's Lesson 12 in B2B Storytelling for Humans: Stories That Inspire Buyers to Action—and it's free for PRO members.
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MAR
4
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session 6 of the AI Assistants and You PRO series
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MAR
5
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60 minutes | sponsored by 3rd + Taylor
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MAR
12
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45 minutes | sponsored by Wrike
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MAR
13
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3 free live sessions | sponsored by Allego
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird pricing available through March 8!
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