Cold outreach to B2B buyers on LinkedIn delivers double the response rate of cold outreach via email.
That's one of the insights from a recent report from Sopro on cold outreach trends, which was based on data from 151 million outreach points and a survey of 440 decision-makers.
An infographic (below) summarizes key findings from the research.
It looks at 10 key cold outreach stats covering email, calling, LinkedIn, and social selling.
Check out the infographic:
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10 Key B2B Cold Outreach Stats to Know [Infographic]
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ABOUT THE AUTHOR
Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.
LinkedIn: Ayaz Nanji
Twitter: @ayaznanji
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