MarketingProfs: 5 Google Ads tips; going beyond Google for search ads; how remote work affects marketers; sharpen your writing skills at home

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Wednesday, April 01, 2020

	Five Google Ads Tips to Help You Become a Better PPC Marketer
	Going Beyond Google to Gain New Customers With Search Advertising
	Sharpen Your Writing Skills From Home [MarketingProfs event]
	Less Creative, More Efficient: How Working Remotely Affects Marketers [Study]

Five Google Ads Tips to Help You Become a Better PPC Marketer

Google Ads (the erstwhile AdWords) has become far more intuitive and easy to use than in years past. But despite a simplified interface, greater data transparency, and more features, it still has its share of nuances and complexities. These 5 tips will help you become a better PPC advertiser.

Going Beyond Google to Gain New Customers With Search Advertising

Paid search remains a key digital advertising strategy for gaining customers, and Google is the dominant player, but companies are now looking to diversify their search ad spend to decrease their dependence—and instead use platforms that offer more cost-effective conversions.

Sharpen Your Writing Skills From Home

MarketingProfs event

If you're looking for a way to boost your skills, Marketing Writing Bootcamp is an online, on-demand event designed specifically for marketers like you. It includes 13 sessions to assist you with everything from writing better emails to creating video scripts to improving your writing process. Learn more.

Less Creativity, More Efficiency: How Operating Remotely Affects Marketers' Work [Study]

Marketers say the shift to remote working spurred by the COVID-19 pandemic is hurting creative collaboration but helping with efficiency, according to recent research. Check out the study findings.

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