Today's dose of marketing know-how.
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Friday, April 12, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. Mastering the Customer Review Process: How to Ask for Reviews

2. SEO Friday Forum MarketingProfs event

3. AI Update, April 12, 2024

4. Get In-Depth, Hands-On Training With a Workshop at B2B Forum MarketingProfs event

5. Unleash the Power of Video Testimonials for B2B Growth

6. Uh-Oh. Taxes. MarketingProfs Master Class for PRO Members

Scroll down for more useful resources.

Mastering the Customer Review Process: How to Ask for Reviews
article
Mastering the Customer Review Process: How to Ask for Reviews
Explore practical tactics on how to source customer reviews so you can harness their power to boost your brand and B2B marketing effectiveness by fostering trust and engagement. Learn how. »
SEO Friday Forum
MarketingProfs event
SEO Friday Forum
Join our experts as they share highly practical SEO insights. Session 1 will teach you how to use content marketing and SEO to fill your pipeline, and in Session 2 you'll discover how to use SEO to increase revenue—not just your rankings. Sign up here. »
AI Update, April 12, 2024: AI News and Views From the Past Week
opinion
AI Update, April 12, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know. »
Get In-Depth, Hands-On Training With a Workshop at B2B Forum
MarketingProfs event
Get In-Depth, Hands-On Training With a Workshop at B2B Forum
Looking for in-depth, in-person training? Get a full-day workshop when you register for an All-Access pass to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice when you register here. »
Unleash the Power of Video Testimonials for B2B Growth
video from the archives
Unleash the Power of Video Testimonials for B2B Growth
"Video testimonials are the secret sauce to B2B growth!" If that statement piques your interest, then you're in for a treat. In this episode of the Marketing Smarts Live Show, Alexander Ferguson discusses the transformative impact of video testimonials on B2B marketing. Tune in! »
Uh-Oh. Taxes.
MarketingProfs Master Class for PRO Members
Monday is Tax Day in the US. Wish you had a better grasp of your financials? Start with A Marketer's Field Guide to Financial Goal Setting and Measurement, a 13-lesson Master Class to help you define your goals, measure your ROI, and improve your profits—both at home and at work. Free to PRO members.
Start nailing those KPIs
Afoot in the Neighborhood
MarketingProfs community goings-on
Yet another brand-new AI weekly series has just been announced! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.
Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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