Today's dose of marketing know-how.
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Together with revenue growth engine for B2B tech
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Today's dose of marketing know-how | Wednesday, April 15, 2026
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👋 Hello, Marketer!
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Sometimes it's easy to forget that you have choices as an adult. Which sounds silly, but how many times have you felt compelled to do something? Not because you want to, but because of some unspoken feeling you should. I think it's special to acknowledge the times you get to (and do) make choices that are good for you.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Turn Customers Into Recruiters: How Referral Incentives Can Go Beyond Hiring
B2B referral programs can do more than generate leads. Learn how to turn customers into advocates who expand your reach through trust, incentives, and community-driven engagement.
Read more ➔
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COMMUNITY | POLL
April 15 is Tax Day in the US. Did you get your taxes in on time?
Did you get your taxes in by April 15? (Take the poll on LinkedIn.)
- Yes, early even!
- Just in the nick of time
- I filed an extension
- Ummm...
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SPONSORED GUIDE
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Why Your Pipeline Looks Busy—but Revenue Isn’t Moving
You're running campaigns, generating leads, and still you're missing target goals. The issue isn't your level of effort—it's your execution. This guide breaks down how to fix funnel leaks and turn your marketing efforts into revenue.
Download the blueprint ➔
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RESEARCH
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How Americans Consume Audio in 2026: Platform and Podcast Trends
What are the most popular online audio platforms with Americans? Which audio sources do they listen to in their cars? How are they consuming podcasts? To find out, researchers surveyed 2,050 people aged 12 and older in the United States.
Check out the study findings ➔
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FRIDAY FORUM
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From Trust to Truth: Rethinking the Modern Customer Journey
AI has reshaped how buyers think, trust, and decide. Join three expert-led sessions to uncover where decisions really happen, how marketing shapes CX beyond touchpoints, and how to build a Voice of Customer engine that drives real business impact.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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How B2B Marketers Can Leverage Voice of Customer for Business Growth
Marketing Smarts episode guest Nate Brown defines what a voice of customer is and explains best-practices for crafting your voice-of-customer engine. He also tells some stories of mistakes he's learned from and drops some wisdom on customer journey maps.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Uh-Oh. Taxes.
No one loves Tax Day. It reminds us that, somehow, our money keeps slipping away. Wish you had a better grasp of your financials? Start with A Marketer's Field Guide to Financial Goal Setting and Measurement. This 13-lesson Master Class will help you define your goals, measure your ROI, and improve your cash flow—both at home and at work. Free to PRO members.
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PROFS PICK—SPONSORED
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Fix Your Funnel: Turn Campaign Chaos Into Pipeline That Converts
Constant pivots, campaign chaos, and results that look good on paper but fail to fill your pipeline are exhausting. 3rd + Taylor Agency's Warm T.L.C. (Traffic, Leads, Convert) framework brings structure to the madness, aligning your efforts into end-to-end campaigns that actually move buyers. Get a free GTM Health Check to pinpoint where your funnel is breaking down and how to fix what's slowing your growth.
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APR
16
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60 minutes | sponsored by Cvent
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APR
17
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3 free live sessions | sponsored by SurveyMonkey
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APR
22
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Free opening keynote session for our Foundations for Marketing Success PRO series.
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APR
23
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45 minutes | sponsored by StackAdapt
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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