Today's dose of marketing know-how.
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Tuesday, April 2, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. Four Ways to Improve Demand Generation Performance in a Tight Economy

2. Unlock Customer Engagement & Retention: A Deep Dive Featuring Forrester sponsored webinar

3. The Most Important Content Management System Features

4. Marketing Data Cloud Forum: A Virtual Event sponsored

5. How Gen Z's Social Media Habits and Use Are Changing

6. Step by Step MarketingProfs Master Class for PRO Members

Scroll down for more useful resources.

Four Ways to Improve Demand Generation Performance in a Tight Economy
article
Four Ways to Improve Demand Generation Performance in a Tight Economy
Discover four key insights to turbocharge the impact of your B2B demand generation efforts. Learn what tactics top marketers are using for better results. Dive in. »
Unlock Customer Engagement & Retention: A Deep Dive Featuring Forrester
sponsored webinar
Unlock Customer Engagement & Retention: A Deep Dive Featuring Forrester
Discover how you can use behavioral data to engage and retain customers. Get exclusive insights from a comprehensive survey, along with actionable advice from Forrester VP and Principal Analyst Joe Stanhope on how to unlock the potential of behavioral data. Register for the webinar here. »
The Most Important Content Management System Features
research
The Most Important Content Management System Features
Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing? Check out the study findings. »
Marketing Data Cloud Forum: A Virtual Event
sponsored
Marketing Data Cloud Forum: A Virtual Event
From CMOs to data and marketing practitioners, attendees of this April 9 virtual event will gain insights on how to tackle the challenges of data silos, keep up with the shifting privacy paradigm, and capitalize on the opportunities AI offers for delivering superior customer experiences. Register to gain free access. »
How Gen Z's Social Media Habits and Use Are Changing
infographic
How Gen Z's Social Media Habits and Use Are Changing
Gen Z is increasingly embracing TikTok for a wide range of activities—from following brands to keeping up-to-date with the world—while decreasingly using other social media platforms to find funny/entertaining content, according to recent research. Check out the infographic. »
Step by Step
MarketingProfs Master Class for PRO members
Does your audience get lost on their journey to your cash register? Lead your audience by the hand—from tire-kicker to customer—with a customer journey map. CX expert Jeannie Walters shows you how to map your customer's journey in this four-part mini workshop. Free for PRO members.
Map your customer's journey
Profs Picks
sponsored
Are you struggling on how to use behavioral data in your marketing? You're not alone! As marketers we know that effective personalization throughout the customer journey depends on unlocking the power of behavioral data. But obstacles abound, including the common challenge of siloed, unstructured data. On April 9, Forrester VP and Principal Analyst Joe Stanhope will be offering practical recommendations, as well as exclusive insights from a study of over 1,200 marketing leaders, to help you overcome the challenges and effectively harness the power of behavioral data throughout the customer journey. Don't miss this opportunity to learn from an industry expert. Register now for this webinar.
Afoot in the Neighborhood
MarketingProfs community goings-on
Yet another brand-new AI weekly series has just been announced! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.
Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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