Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, April 22, 2026
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👋 Hello, Marketer!
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Happy Earth Day! The theme this year is "Our Power, Our Planet," and this entire week is a celebration of our beautiful planet Earth. Chances are there are events you can get involved in near you to help take care of her, too, like cleanups, fun runs, or tree planting. Or simply go for a walk and enjoy the beauty around you!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Redefining B2B Content Strategy for AI Search: What Growth Teams Must Know
AI search is changing how B2B buyers find and evaluate vendors, making authority, clarity, and human insight more critical than ever. Learn how to adapt your content strategy.
Read more ➔
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RESEARCH
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The State of Global Employee Engagement
The level of global employee engagement—the share of workers who feel enthusiastic about their work—has dipped from its peak in 2022, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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The B2B Brand Renaissance
Getting onto your prospects' vendor shortlist is more important than ever. Discover how to land your spot on the shortlist, reduce friction with buying committees, and combine brand with precision targeting to fuel sustainable sales and growth.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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Boost SEO and Targeted Traffic With Pillar Content
Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to effectively implement it.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
The Ultimate GA4 Guide
Google Analytics 4 has AI-powered insights about your website visitors. But it can be confusing for new users. Discover how to set up GA4 and run automated reports in The Modern Marketer's Guide to Google Analytics, a four-part workshop series with workbook. PRO member, watch now!
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APR
22
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Free opening keynote session for our Foundations for Marketing Success PRO series.
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APR
23
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45 minutes | sponsored by StackAdapt
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APR
30
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60 minutes | sponsored by Goldcast
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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