MarketingProfs Today

Thursday, April 27, 2023

📋 Table of Contents

1. Seven Tips for Training the Next Generation of Content Marketers

2. Drive More Effective GTM Strategies With Brand and Customer Insights sponsored webinar

3. Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities

4. Catch These Fan Favorites Live in Boston! MarketingProfs B2B Forum

5. What Cloud Outages Mean for Your Business

6. Nominate the Best in Account-Based Marketing sponsored

7. Increase Sales by Thinking Like Sales MarketingProfs Working Webinar Series

Scroll down for more, including industry news, community goings-on, and other useful resources.

Seven Tips for Training the Next Generation of Content Marketers
article
Seven Tips for Training the Next Generation of Content Marketers
You may think you know all there is to know about content marketing now, but you were a rookie too, once. Give those new rookies a good education with these seven tips. »
sponsored webinar
Drive More Effective GTM Strategies With Brand and Customer Insights
A company's go-to-market (GTM) strategy can make or break its bottom line. Join us to discover practical ways to use brand and customer insights in GTM to improve marketing ROI, motivate your sales department, and help your business thrive. »
Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities
podcast
Power Up Your B2B Marketing Efforts With Influencer Marketing and Private Communities
Justin Levy and George B. Thomas dive into what makes influencer marketing more like a partnership than a paid transaction, how to build influencer relationships, and why benefits to your community should always come before personal gain. Read more and listen in. »
MarketingProfs B2B Forum
Catch These Fan Favorites Live in Boston!
Returning to the B2B Forum stage this fall are fan favorites Nancy Harhut, Paul Ince, Jay Schwedelson, Christopher S. Penn, and Ann Handley, just to name a few! They're ready to bring you fresh ideas for your latest B2B marketing needs. Don't miss their wisdom. Check out our amazing speakers—more to be added! »
What Cloud Outages Mean for Your Business
infographic
What Cloud Outages Mean for Your Business
This infographic looks at what Cloud outages are, why they happen, and what the impact can be on your business. Check out the infographic. »
Nominate the Best in Account-Based Marketing
sponsored
Nominate the Best in Account-Based Marketing
The ABMLA Excellence Awards aims to showcase companies and individuals that are leading the way in account-based approaches to B2B marketing and sales. The ABM Leadership Alliance invites anyone to nominate either a company or an individual that is demonstrating excellence in ABM. Who is succeeding despite uncertainty and providing tangible results? Nominate your favorites here! »
Increase Sales by Thinking Like Sales
MarketingProfs Working Webinar Series
How can Marketing increase sales? By thinking like the sales team! Pam Didner, author of Global Content Marketing, reveals how she gathers intelligence and writes Sales-supporting content in her Working Webinar. All four sessions of this PRO-exclusive series are available now.
Stream this Working Webinar Series now
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
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How B2B Marketers Can Know If They've Chosen The Right Career: Christoph Trappe on Marketing Smarts [Podcast] »
ABX: The Answer for Finserv and Fintech Companies in Need of a Better GTM »
Five Tips to Improve SEO Using Stock Images and Videos »
The Responsibilities and Backgrounds of Copywriters »
How Much Harder Has Email Marketing Become? »
News You Can Use
Updates from around the industry
Outreach and Corporate Visions Announce Partnership to Accelerate the Digital Transformation of Enterprise Sales PR Newswire
Scaleworks Acquires Centage Corporation, the Leading Provider of Modern FP&A Software Solutions for SMBs PR Newswire
Regie.ai Offers Generative AI Tool for Creating B2B Cold Emails MediaPost
Firework Named BigCommerce Technology Partner PR Newswire
Smartling Announces Patent-Pending Technology That Enables Breakthrough Improvements in Translation Using AI PRWeb
project44 Unveils Movement GPT, Providing First-Ever Generative AI Assistant for Supply Chain PR Newswire
Upcoming Events
APR
27
How to Drive More Impactful Go-to-Market Strategies With Brand & Customer Insights
45-minute webinar | sponsored by Momentive
MAY
3
Content and Behavior Intent Planning
Session 1 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald
MAY
10
Lead Scoring and Progressive Profiling
Session 2 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald
MAY
11
Maximize Your ABM Strategy With Event Data
60-minute webinar | sponsored by Cvent
MAY
12
Content Marketing Friday Forum
3 sessions on content marketing | sponsored by DemandJump
MAY
18
Optimize Your Marketing Spend With First-Party Data
45-minute webinar | sponsored by Drift
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