MarketingProfs Today
Your Source for What Matters in Marketing • From the Team at MarketingProfs
Together with the leading competitive intelligence automation solution:
Tuesday, April 28, 2020
5 Ways Product Marketing & Sales Enablement Can Collaborate to Drive Revenue
Today: Live Kickoff Keynote of Marketing Writing Bootcamp [Virtual Event]
How COVID-19 Is Impacting Business Event Planning [Study]
The Anatomy and Current State of Programmatic Advertising [Infographic]
Five Ways to Improve Product Marketing and Sales Enablement Collaboration to Drive Revenue
Product marketing and sales enablement teams share an ultimate goal: to help sales teams sell. In many organizations, however, they plan and execute in silos, with misaligned efforts and priorities. And that simply undermines Sales. Here are 5 ways to instead align and effectively drive revenue.
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How to Collect Competitive Intelligence and Gain Actionable Insights
Markets in today's increasingly digital world are becoming crowded, resulting in increased competition for the right customers. That's why competitive intelligence can be an organization's most valuable asset. With it, you can help your organization stay ahead by using best-practices and actionable intelligence to fuel go-to-market strategies. Access this e-book to learn how.
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'Good writing is the central nervous system of good marketing': Ann Handley
MarketingProfs virtual event
Don't miss this opportunity to level-up your writing (and marketing) with Marketing Writing Bootcamp. Chris Brogan will kick it off at noon (ET) Tuesday, April 28—THAT'S TODAY—with a live keynote and Q&A. Come ready to learn! Save $100 on your ticket with code HappyCamper.
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How COVID-19 Is Impacting Business Event Planning [Study]
Some 87% of professionals who plan in-person business gatherings such as conferences say they have canceled events because of the COVID-19 pandemic. Check out more findings from the study.
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The Anatomy and Current State of Programmatic Advertising [Infographic]
Programmatic advertising uses technology to automate media buying: Advertisers bid in real-time for a specific audience, and the highest bidder wins the impressions that are up for auction—all in the blink of an eye. See more about the process, benefits, challenges, and the state of programmatic.
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Profs Picks
We marketers continue to face growing demands from company leadership, which is why we need our plans to be flexible if we are to remain effective—as well as responsive to those demands. Yet, we also know we must maintain a level of consistency in our strategy and planning. Thankfully, we have a valuable tool at our disposal: competitive intelligence. CI can shift focus from more leads in the funnel to converting the right leads at a higher rate, allowing us to improve revenue without exhausting valuable resources. Which is why CI initiatives should be prioritized.
What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. If previous B2B Forums are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—is going to be AMAZING! And the best part? In these uncertain times, thanks to our risk-free cancellation policy, you can register with peace of mind: So register now to save!
Upcoming Events
[Kickoff Keynote] Marketing Writing Bootcamp
presented by Chris Brogan | 60 minutes
[Webinar] Moving Beyond Metrics: Being Truly Data-Driven
sponsored by Kompyte | 45 minutes
[Friday Forum] Metrics and Measurement
sponsored by ZoomInfo | 3 live sessions
[San Francisco] MarketingProfs B2B Forum 2020
Risk-Free Cancellation
So glad you could join us today!

—Vahe Habeshian, Director of Publications

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