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Some 87% of professionals who plan in-person business gatherings such as conferences say they have canceled events because of the COVID-19 pandemic, according to recent research from PCMA.

The report was based on data from a survey conducted in the first week of April, 2020, among 1,230 business event professionals.

Two-thirds of respondents say they have postponed an event because of COVID-19, and 61% say they are in the midst of deciding whether to cancel or postpone an upcoming event. The majority of events still under review are scheduled for June.

Fully 70% of business event planners say they have moved a face-to-face event partially or fully to a virtual platform.

Some 63% of planners say they have considered or started using this time to cultivate other skills, with a majority focusing on developing virtual event strategies and learning about online platforms.

Some 24% of planners worry that digital events will cannibalize face-to-face events in the future, while 62% don't worry about that happening.

Some 27% of planners think that once the pandemic has passed there will be pent-up demand to meet face-to-face, whereas 48% think people will still be hesitant to travel.

About the research: The report was based on data from a survey conducted in the first week of April, 2020, among 1,230 business event professionals.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji