Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, April 29, 2026
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👋 Hello, Marketer!
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We made it through another round of storms in WI last night. I love a run-of-the-mill storm, but I get very anxious when severe weather looms. So I've incorporated nervous system love in my yoga classes lately. Feeling anxious? Stand up and then gently fold forward, letting your upper body hang. Forward folds are a great nervous system release!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Reframing Agency Procurement (Part 1): The Agency View
Short-term procurement savings can undermine long-term growth and performance. Learn how strategic agency partnerships drive stronger outcomes, consistency, and value over time.
Read more ➔
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COMMUNITY | JOKE
Today in 1913, Gideon Sundback patented the zipper.
He is the Lord of The Flies.
Happy Zipper Day! (It's a thing)
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RESEARCH
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How Marketers Are Integrating Direct Mail and Digital Experiences
What are marketers doing to drive people to digital experiences from direct mail campaigns? Are these integrations improving campaign performance? To find out, researchers surveyed 500 marketers in the United States.
Check out the study findings ➔
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SPONSORED WEBINAR
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How to Fight Webinar Fatigue
How do you build a webinar program that doesn't burn your audience (and your team) out? Successful teams are rethinking how webinars are framed, promoted, and experienced. Get a practical playbook to drive more pipeline from webinars—without exhausting your list.
Register now ➔
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VIDEO FROM THE ARCHIVES
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Building a Partner Community for B2B Marketing and Sales Success
Ever thought about how a thriving partner community can supercharge your B2B marketing and sales? Frank Belzer, a seasoned expert, spills the beans on the Marketing Smarts Live Show.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
What's Hiding Behind That CTA?
Is it unclear what happens when someone clicks your link? That's a trust issue. Discover how to build trust with Atlassian marketer Ashley Faus in Trust and Building Trust, the opening keynote from Foundations for Marketing Success. Included with PRO membership!
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APR
29
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Session 2 of our Foundations for Marketing Success PRO series
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APR
30
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60 minutes | sponsored by Goldcast
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MAY
7
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45 minutes | sponsored by Notified
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MAY
15
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3 free live sessions | sponsored by Canto
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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