What are marketers doing to drive people to digital experiences from direct mail campaigns? Are these integrations improving campaign performance? What are the top benefits of direct mail campaigns?

To find out, Franklin Madison Direct and Circlebox conducted a survey in January 2026 among 500 marketers in the United States.

Some 77% of respondents say they're driving engagement from direct mail campaigns to digital experiences by creating campaign-specific landing pages, and 74% say they're creating personalized landing pages.

Some 95% of marketers say integrating direct mail campaigns with digital channels has a positive impact on performance.

Marketers say the top benefit of direct mail campaigns is quality audience targeting data.

 

About the research: The report was based on data from a survey conducted in January 2026 among 500 marketers in the United States.