Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, April 7, 2026
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👋 Hello, Marketer!
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I spent a rainy weekend doing some major spring cleaning. Partly because I'm moving in a couple of months and it's a good excuse to purge what I don't need anymore. But I also think it's just an urge we all get to a degree in the spring. I'm a firm believer that a clean space makes way for a clearer mind. And I always welcome clarity.
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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The Future Funnel: B2B Customer Retention Requires Growth, Not Just Renewal
B2B retention now requires proving value, enabling expansion, and eliminating churn risks. Learn how to modernize your strategy with AI, digital workflows, and payment optimization.
Read more ➔
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COMMUNITY | QUOTE
"Discovery favors the prepared mind. By themselves, the facts are rarely enough to dislodge preconceived ideas."
—Things Hidden Since the Foundation of the World, by René Girard
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RESEARCH
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How AI Is Helping Enterprise Global Content Programs
AI tools are already helping enterprises with individual content tasks, but most global teams are not yet seeing their benefits in areas like content workflow orchestration and contextual localization, according to recent research.
Check out the study findings ➔
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SPONSORED WEBINAR
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Top Event Trends for 2026
Join us for Cvent's highly anticipated reveal of the transformative trends shaping the event landscape in 2026! Learn how to translate key shifts in events into a compelling narrative that will help you make the most of your event strategy.
Save your spot ➔
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INFOGRAPHIC
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The Core Leadership Skills Employers Prioritize
Strategic thinking, adaptability, and verbal communication are the top soft leadership skills that employers prioritize, according to a recent survey.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
AI Automation for Marketers
Improve your AI prompting and automation skills—the most in-demand know-how for successful B2B marketers today. In this 4-part series, you'll get techniques you can apply to AI tools like ChatGPT, Gemini, and Claude. Hosted by community-favorite marketing experts Andy Crestodina and Christopher S. Penn, AI Prompting and Automation is included with PRO membership.
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APR
8
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Session 4 of Data to Decisions How-To Series with Zontee Hou
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APR
14
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60 minutes | with Pam Didner
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APR
17
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3 free live sessions | sponsored by SurveyMonkey
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APR
22
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6-week PRO series guiding you through timeless, beyond-the-basics foundations that are more than just trends
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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