Today's dose of marketing know-how.
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Friday, May 10, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. AI Use Across the Customer Journey Means Aligning Across Teams

2. TODAY: Unleash Video's Superpowers to Convert More Leads and Accelerate Demand MarketingProfs event

3. AI Update, May 10, 2024: AI News and Views From the Past Week

4. Do You Market to B2B Audiences? advertise with MarketingProfs

5. Empowering B2B Marketing Teams With an AI Content Process

6. Which Superhero Shoots Webs? MarketingProfs Master Class for PRO members

Scroll down for more useful resources.
AI Use Across the Customer Journey Means Aligning Across Teams
article
AI Use Across the Customer Journey Means Aligning Across Teams
The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now. »
TODAY: Unleash Video's Superpowers to Convert More Leads and Accelerate Demand
MarketingProfs event
TODAY: Unleash Video's Superpowers to Convert More Leads and Accelerate Demand
Attract today's digital-first, self-educating buyers through the power of video. Video strategist Tyler Lessard will show you how to use video to boost email and website engagement, lead gen, and conversions in Session 1 of our Friday Forum event. Join us! Register here (it's free). »
AI Update, May 10, 2024: AI News and Views From the Past Week
artificial intelligence
AI Update, May 10, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know. »
Do You Market to B2B Audiences?
from lead gen to branding
Do You Market to B2B Audiences?
Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

Empowering B2B Marketing Teams With an AI Content Process
video from the archives
Empowering B2B Marketing Teams With an AI Content Process
If you're a marketer looking to supercharge your strategies with AI, buckle up, because this episode is a goldmine of insights. Tune in! »
Which Superhero Shoots Webs?
MarketingProfs Master Class for PRO members
You know the answer… because stories are memorable. And B2B stories make your brand memorable! Ekaterina Walter, author of The Laws of Brand Storytelling, spilled the storytelling secrets that connect with buyers—and we got it all on tape. Get started with this 19-video Master Class, included with a PRO membership.
Make memorable connections via stories
Afoot in the Neighborhood
MarketingProfs community goings-on
NEWLY LAUNCHED! Yet another brand-new AI weekly series! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.
ANNOUNCEMENT: Program & Speakers for MarketingProfs B2B Forum! Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... while it's still $600 off.
IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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