MarketingProfs Today

Thursday, May 11, 2023

📋 Table of Contents

1. Top 5 Marketing Agency Metrics to Measure

2. How Not to Waste Your First-Party Data—AND Your Marketing Spend sponsored webinar

3. The Importance of Being Human in Your B2B Content

4. Find Out How Your Content Can Work Harder for You MarketingProfs Friday Forum

5. NEW: 'Ask Us Anything' Tool From MarketingProfs

6. How Small Business Owners Are Using AI

7. Team-Building in Beautiful Boston! MarketingProfs B2B Forum

8. Which Email Metrics Matter? MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Top 5 Marketing Agency Metrics to Measure
article
Top 5 Marketing Agency Metrics to Measure
Whether you're looking to track the progress of your agency or you need to be alerted when business performance is going down, the metrics in this article can help you. »
How Not to Waste Your First-Party Data—AND Your Marketing Spend
sponsored webinar
How Not to Waste Your First-Party Data—AND Your Marketing Spend
You can't rely on third-party cookies… so what CAN you rely on? Your own data, of course! BUT... most of us don't harness the power of first-party data to its fullest—or even come close. Just 2% of visitors who reach a site through a campaign become leads! Why waste SO much of your time, money, and effort? There IS a better way. »
The Importance of Being Human in Your B2B Content
podcast
The Importance of Being Human in Your B2B Content
On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more—all peppered with movie metaphors, existential questioning, and jokes about camels. Read more and listen in. »
MarketingProfs Friday Forum
Find Out How Your Content Can Work Harder for You
Join three industry experts for the Content Marketing Friday Forum to get the wisdom you need to improve your content and its performance. You'll walk away with tactics to build brand awareness and trust, drive engagement, and earn those elusive higher search rankings. »
NEW: 'Ask Us Anything' Tool From MarketingProfs
NEW: 'Ask Us Anything' Tool From MarketingProfs
Do you have marketing-related questions or problems—but not a ton of time to go searching for answers and solutions? Give our just-launched "Ask Us Anything" tool a shot! You'll get a response immediately. We've begun to build a large language model (LLM) tool based on 23 years' worth of marketing know-how we've published, and "Ask Us Anything" gives you a taste of what's to come. Try it now! (It's kinda fun.) »
How Small Business Owners Are Using AI
infographic
How Small Business Owners Are Using AI
Are small business owners using tools powered by artificial intelligence? If so, which tasks are the tools helping with? To find out, Skynova surveyed 1,000 small business owners. Check out the infographic. »
MarketingProfs B2B Forum
Team-Building in Beautiful Boston!
Teams who train together are more efficient—and they form better relationships with each other. So send your team to B2B Forum this October in Boston to get their training on! Go all out with a day-long workshop with an All-Access pass (starts one day early) or hit up the regular conference sessions and shenanigans with a Conference-Only pass. Either way, you can learn together or divide and conquer, all while getting more on the same page, learning to speak the same language, and getting time to bond. Plus, groups of 3 or more save $200 off the list price! Take the opportunity to transform your team. »
Which Email Metrics Matter?
MarketingProfs Master Class for PRO Members
Email service providers give you a lot of data. What's important? And what can you safely ignore? Find out which metrics matter—and how to use that data to improve your email marketing—in The Real Truth About Email Marketing Master Class, hosted by Jay Schwedelson. Watch now!
Improve your email results
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
The 10 Most Popular Email Greetings and Sign-Offs [Infographic] »
The Three Pillars of Winning Communication—Value, Passion, and Connection: Steve Multer on Marketing Smarts [Podcast] »
Five Tips for Effective Communication With Distributed Teams »
Successful Business Owners' Advice for Scaling Operations [Infographic] »
Why Sales Teams Reject Leads From Marketing »
How to Be a Strategic Technology Partner: Bridging the Knowledge Gap »
News You Can Use
Updates from around the industry
1WorldSync Expands Global Footprint With Atrify Acquisition PR Newswire
SugarCRM Debuts New Version of Sugar Enterprise With Powerful Features to Supercharge Sales Productivity and Fuel Growth SugarCRM
Digitalzone Announces New Lead Gen Pricing Strategy Focused on Transparency and Customer Success Business Wire
Melio Launches Mobile App for B2B Payments PR Newswire
DemandScience Launches ReplyForce to Make Email Outreach Easy and Free for Growing Small Businesses GlobeNewswire
Expedia Group Shows B2B Growth, Announces New Partnerships and Tech Features PR Newswire
Vivacom Extends Partnership With Netcracker for Revenue Management for B2C and B2B Customers Business Wire
Upcoming Events
MAY
11
Maximize Your ABM Strategy With Event Data
60-minute webinar | sponsored by Cvent
MAY
12
Content Marketing Friday Forum
3 sessions on content marketing | sponsored by DemandJump
MAY
18
Optimize Your Marketing Spend With First-Party Data
45-minute webinar | sponsored by Drift
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