Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, May 12, 2026
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👋 Hello, Marketer!
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Have you done something special for someone lately? Random acts of kindness are good for the receiver and the giver. Plus they don't need to be complicated. Remind a coworker why you appreciate what they do. Compliment a stranger. Give someone a handwritten note. We can all use positivity sometimes!
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—Bri Krantz | MarketingProfs Director of Content
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FREE event this Friday, May 15
Make Buyers Believe Your Content
Melanie Deziel is dropping practical tips to get your buyers to believe your content without adding complexity, including concrete examples you can (and should) steal immediately. See Melanie kick off 3 FREE sessions this Friday, May 15, starting at 11:30am ET!
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In This Issue
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ARTICLE
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The Unicorn Trap: How Marketing Leaders Should Redesign Roles for the AI Era
AI is changing marketing roles faster than hiring can adapt. Learn why unicorn job descriptions fail and how to design teams for strategy, insight, and revenue impact.
Read more ➔
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SPONSORED ARTICLE
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Not Just Seen, But Felt: How Experiential Marketing Creates Lasting Impact
Experiential marketing turns events into powerful drivers of trust, engagement, and pipeline growth. Learn how to design, measure, and extend experiences that deliver real business impact.
Read more ➔
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RESEARCH
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How Well Does AI-Written Content Rank in Search?
How does AI-written content rank in search compared with human-written content? To find out, researchers analyzed the search rankings of 42,000 blog posts and also surveyed 224 SEO professionals.
Check out the findings ➔
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FRIDAY FORUM
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Your Content Is Good—but Your Buyers Don’t Believe It
Melanie Deziel shows you how to close the credibility gap in your content strategy—with reliable sources, real proof, and practical techniques you can use today. Catch her free session this Friday, May 15.
Save your spot ➔
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INFOGRAPHIC
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A Checklist for Building an Effective B2B LinkedIn Strategy
This infographic explores how to turn your LinkedIn profile, content, and outreach into growth drivers for your business in 2026.
Check out the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
AI Training for Modern Marketers
Need to catch up on your AI learning? Get six full events to boost your AI skills with our MarketingProfs AI Training event bundle. Series topics span assistants, data, writing, prompting, demand gen, and more! All free to stream right now for PRO members.
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MAY
13
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Session 4 of our Foundations for Marketing Success PRO series
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MAY
15
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3 free live sessions | sponsored by Canto
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MAY
21
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60 minutes | sponsored by Allego
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MAY
28
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60 minutes | sponsored by ON24
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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