Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Today's dose of marketing know-how | Thursday, May 14, 2026
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👋 Hello, Marketer!
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I'm on a frog kick now, so here's fun frog facts from the American Museum of Natural History. Frogs have been around 200+ million years (imagine them hopping around dinos). The goliath frog can grow to 15 inches and 7 pounds. The Cuban tree toad is only about half an inch long. There are over 6,000 species of frogs. And toads are just frogs with warts and short legs. Neat!
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—Bri Krantz | MarketingProfs Director of Content
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Your deals are being won and lost in rooms you're not even in. Buyers today turn to peers, communities, and AI results long before they connect with you. Join Ariana Keil to get the language, framework, and steps to build a content program that wins before a first meeting.
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In This Issue
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ARTICLE
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Your Website Performance Guide: How to Hit 90+ PageSpeed Without a Rebuild
Enterprise sites slow down over time, but a full rebuild isn't required. Learn how B2B teams can improve speed, Core Web Vitals, and conversions with a focused optimization playbook.
Read more ➔
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COMMUNITY | JOKE
How do SEO experts celebrate good search rankings?
SERP-rise parties!
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INFOGRAPHIC
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Marketing Power Partners: How Top Firms Pair AI and People
The highest performing marketing organizations tend to follow a "Power Partners" model that combines the scale, speed, and intelligence of AI with the judgment, creativity, and emotional intelligence of people, according to recent research.
Check out the findings ➔
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FRIDAY FORUM
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More Content—Same Conversion Rates?
Belinda Weaver knows why. Get her Outside-In content framework to pinpoint exactly where your content loses decision-makers—and what to fix first. Join Belinda's FREE session this Friday, May 15.
Save your spot ➔
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PODCAST FROM THE ARCHIVES
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How to Generate High-Quality Traffic That Turns Into Leads and Sales
High-quality website traffic helps improve your revenue and marketing ROI. So how do you get there? Brian Dean shares tips, tricks, and tools for a strategy that results in more sales and leads.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
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Balancing efficiency and creativity is difficult with AI dominating every conversation. But writers are resilient! Learn how to build boundaries with AI with Marketing Writing Bootcamp: AI Edition. Get tips and tricks from experts who respect writers above technology. PRO members stream free!
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MAY
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20
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MAY
21
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60 minutes | sponsored by Allego
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28
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NOV
2-4
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