Today's dose of marketing know-how.
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Together with AI education company
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Today's dose of marketing know-how | Friday, May 16, 2025
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👋 Hello, Marketer!
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You made it to another Friday! It's a beautiful time of year in Wisconsin, and though I'll be in school during the day all weekend, I always make time to get outside when I can. I hope you intentionally enjoy your time away from the office, as well. You work hard, and hey... you deserve it!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE FROM THE ARCHIVES
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AI Skills: The Competitive Edge Marketers Can't Afford to Ignore
Generative AI is undeniably having an impact on every facet of business (and our lives), and that certainly includes marketing. For marketers, adapting to and embracing genAI is not just an option, it's a necessity.
Read more ➔
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COMMUNITY | QUOTE
"Great execution is the ultimate differentiator."
—Margaret Molloy, Founder, Molloy Marketing Advisory LLC
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SPONSORED
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Break Through the Noise With AI for PR & Communications
Learn how AI can help you craft smarter stories, streamline tasks, and cut through the noise in this 2-hour workshop, created for marketing and PR professionals. Get 15% off with code MARKETINGPROFS15.
Learn more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, May 16, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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SPONSORED WEBINAR
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On-Brand Content Marketing That Engages Gen Z and Gen Alpha
Join this free webinar as two experts share their proven strategies for using digital content to connect with Gen Z and Gen Alpha (in this case, college students). Learn how to use short-form video and storytelling to engage and convert younger audiences.
Register now ➔
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VIDEO FROM THE ARCHIVES
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Empowering B2B Marketing Teams With an AI Content Process
If you're a marketer looking to supercharge your strategies with AI, buckle up, because this episode is a goldmine of insights.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Put the Social in Social Media
Social media is meant to be fun—but some brands haven't gotten the message. Lucky for you, Zontee Hou has a plan to fill your social media calendar with bingeworthy content. And she shares the plan in Building Brand Trust Through Social Media, a four-part series available now to PRO members.
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PROFS PICK—SPONSORED
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You know you need to use AI to get ahead—so let's make it easy
AI for PR & Communications? There's a workshop for that. Or an AI Crash Course? Yup, and no surprise it's a really popular one. Any free events? Yes, an entire series with AI leaders. And just maybe the best part: They're all especially made for marketers and other comms professionals by Section, a favorite provider of AI events and courses. Which means they're super actionable, no-BS, and (best of all for marketers) they get the Scott Galloway seal of approval. Use code MARKETINGPROFS15 for 15% off any workshops or courses Section offers (the events, though, are free). Learn how to get ahead with AI.
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Upcoming Events
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MAY
21
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Session 4 of Website Conversion Rate Optimization Working Webinar Series with Talia Wolf
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MAY
28
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Discover today's email marketing best practices to land the inbox, build B2B relationships, and earn the click | 10 weekly sessions
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JUN
5
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60-minute webinar | sponsored by Goldcast
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