MarketingProfs Today
Together with marketing operations software

Wednesday, May 17, 2023

📋 Table of Contents

1. How to Find and Nurture the Entrepreneurs in Your Company

2. How to Optimize Marketing Spend and Boost ROI Using the Data You Already Have sponsored webinar

3. How Author Authority Affects Search Rankings

4. Marketing Questions? Try Ask Jay!

5. The Best Days and Times to Post on Social Media

6. Low Ticket Alert! MarketingProfs B2B Forum

7. Learn to Profit From AI MarketingProfs special event for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Find and Nurture the Entrepreneurs in Your Company
article
How to Find and Nurture the Entrepreneurs in Your Company
Your organization's greatest innovations have yet to be discovered. Who's going to discover them? Your sales team's entrepreneurs. So, find and nurture your brightest problem-solvers. Here's how. »
sponsored
Say Goodbye to Spreadsheets: The Power of Connected Marketing Processes
Unclear and fragmented marketing processes make it difficult for marketers to execute in a turbulent environment. Connected processes are a must. Watch Forrester Senior Analyst Jessica Liu share insights on connected processes and how to make them happen at your company. Check out the video now. »
How to Optimize Marketing Spend and Boost ROI Using the Data You Already Have
sponsored webinar
How to Optimize Marketing Spend and Boost ROI Using the Data You Already Have
Soon, you won't be able to use third-party cookies… so what can you rely on instead? Discover how to harness the power of first-party data to create personalized user experiences that convert more leads, optimize your marketing spend, and drive higher ROI. »
How Author Authority Affects Search Rankings
article
How Author Authority Affects Search Rankings
Google may have retired its official authorship markup, but that doesn't mean a creator's authority no longer matters. This article explores why including author information on a webpage can boost its ranking. »
Marketing Questions? Try Ask Jay!
Marketing Questions? Try Ask Jay!
Our mascot JayBird has been turned into an AI-powered marketing wiz. Ask Jay your marketing question and get back a short, medium, or long answer. Try Ask Jay now: It's free! »
The Best Days and Times to Post on Social Media
Research
The Best Days and Times to Post on Social Media
Which days and times tend to deliver the highest engagement on social media posts from businesses? To find out, Sprout Social analyzed data from more than 34,000 of its customers across various plan types, industries, and locations globally. Check out the study findings. »
MarketingProfs B2B Forum
Low Ticket Alert!
If you're planning on attending B2B Forum and want to experience a hands-on workshop, now's the time to buy! Workshops are only available with an All-Access pass, and we have fewer than 100 passes left. So if you need some pen-to-paper work on any of these topics, get your All-Access pass today! (Teams of 3 or more save extra.) Choose from Content Marketing for SEO with Andy Crestodina, Demand Generation with Kenda Macdonald, Modern Email Marketing with Chad White, Go-To-Market Planning with Pam Didner, and Marketing Strategy with Allen Weiss. Pick your workshop experience now. »
Learn to Profit From AI
MarketingProfs special event for PRO Members
Writers: learn how AI tools like ChatGPT can benefit your career! Discover how to control the robots with our brand-new 8-week summer series, AI for Content Creators.
Tell me more
Profs Picks
sponsored
Remote work, generative AI, layoffs, privacy laws... 2023 has already been a complex year, and in the face of continued economic uncertainty, shifting buyer behaviors, and tech-fueled disruption, the coming year will undoubtedly remain a challenge. So, how can bold marketing operations leaders ensure success through such a volatile period? In a brief video, Katie Linford, a Forrester analyst and guest speaker, shares her insights and five trends impacting the future of marketing operations. Watch to discover which areas Marketing Ops teams will focus on most in the year ahead, how to get greater control of your martech stack, and how to drive tighter internal alignment across teams. Check out the video now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
Search Advertising Spend Trends for 2023 »
The Marketing Growth Triad: Data, Tech, and Creativity »
Seven Tips for a Successful B2B E-Commerce Strategy »
Reframing Brand Measurement: It's Not Who, But Where »
Does Marketing or Sales Own Customer Strategy? »
Five Tips for Writing Web Content That Captures Attention »
News You Can Use
Updates from around the industry
Google Cloud, GroupBy, and Grid Dynamics to Host E-Commerce Webinar Business Wire
Pantheon Announces Self-Service Access to Advanced Automation and Web Development Solutions Business Wire
Buyer Experience Consultancy Empire Selling Announces Rebrand as Numentum PRWeb
Sandpiper Launches AI Services Customised for Comms Practitioners Marketing-Interactive
Grid Dynamics Expands Its Generative AI Solution Offering, Introduces Generative AI Product Design Starter Kit for Enterprises Yahoo Finance
Zenvia Launches Chatbot Tool Integrated With ChatGPT PR Newswire
Upcoming Events
MAY
17
Cascading Your Lead Magnets
Session 3 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald
MAY
18
Optimize Your Marketing Spend With First-Party Data
45-minute webinar | sponsored by Drift
MAY
24
Fulfillment After Conversion
Session 4 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald
JUN
9
Marketing Strategy Friday Forum
3 sessions on content marketing | sponsored by ZoomInfo
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.