Rule the Robots

OVERVIEW

Artificial intelligence. Think of it as a friend, not a foe. And a friend who's here to help you get ahead.

Yes, YOU (not just your company).

So, are you ready to dive into AI and revolutionize your content game?

Cathy McPhillips of the Marketing AI Institute joins us on July 5 to demystify AI and show you how to harness its power to enhance your storytelling skills without fearing the robots will take over your job (they're not... if you're prepared). Discover how AI can be your ally, augmenting your creativity and helping you stay relevant and reach new heights in content creation.

During this one-hour session all about YOUR relationship with AI, you'll...

• Learn how to integrate AI into your content strategy, maximizing efficiency while maintaining your unique voice
• Uncover steps to upskill and reskill in the realm of AI, ensuring you stay ahead of the curve, adapt to the ever-changing digital landscape, and embrace your role as a future-ready marketer
• Explore real-life examples of successful AI-assisted content projects, inspiring you to pilot your projects

OVERVIEW

It's the wild west out there as artificial intelligence faces the law. Is a showdown in the cards? And will you continue to hold ‘em (your AI practices and processes, that is)… or will you have to fold ‘em as the law catches up?

You need to know how the law impacts marketers and content creators right now. Internet lawyer Ruth Carter (and faithful sidekick and basset hound Lucy Jane) will be here on July 19 to break it down.

The United States Copyright Office says you can't copyright AI-generated content unless a human plays a significant role in crafting or editing it. (Is that a win or loss for writers and content creators?)

There's also a good chance that several AI companies broke the law when training their software. And platforms use the content you upload to expand their large language models, so your marketing content can easily feed your competitors' AI-driven marketing efforts. Oops.

In this modern-day frontier, the law changes fast, so in this session, Ruth will share the most up-to-date facts about…

• What risks you're taking if you use AI to create your content
• What you actually own
• How to set yourself up to avoid legal wrongdoing
• How to protect yourself if you outsource your content creation

OVERVIEW

It's only natural that marketers—stewards of their brand's voice—may feel uneasy about letting artificial intelligence into their office. You may even feel the urge to say you can't sit with us .

Thanks to years of movies and books that show us the dark side of AI—from Brave New World to Aeon Flux—many of us fear the potential for AI's dystopian control.

But the robots aren't mean girls, and it's equally possible that we can harness AI and collaborate with it to make it our brand voice ally, helping us document and apply a standardized voice across our entire organization.

AI and your brand voice may come from different cliques, but when they team up, they can create magic. So make AI your ultimate brand voice wingman.

Imagine a world where every communication your organization sends out sounds like it could come only from your brand or company. Where everyone uses the appropriate tone in every situation, to match our customer's mindset.

In this July 26 session with brand-voice advocate Erika Heald, you'll learn how to use AI to:

• Identify your competitors' brand voice so you can differentiate
• Document brand voice, style, and tone for different writing types
• Stay on current messaging for products and campaigns
• Help customer-facing non-writers stay compliant
• Provide better brand resources to partners, distributors, influencers, etc.

OVERVIEW

The rumors are not true: much like video didn't kill the radio star, AI will not kill SEO. But it will disrupt how we approach it—from research to content creation to the algorithms we work to impress.

Your content strategy must focus on relevance, predicting visitor behavior, and delivering a personalized UX more than ever.

On August 1, audience-favorite speaker and digital marketing expert Wil Reynolds will share analyses of millions of keywords to help you determine which areas are most "disruptable," so you can focus your future-focused SEO efforts and get up to speed with AI without starting from scratch.

In this session, Wil will discuss...

• Why writers must get access to chat logs and customer insights to feed into ChatGPT to get better answers
• How to pair your content with better images using AI
• How to combine Google's "People Also Ask" with AI to help you make more compelling content