MarketingProfs Today

Tuesday, May 2, 2023

📋 Table of Contents

1. No, ChatGPT Won't Make Marketing and Search Irrelevant (At Least for Now)

2. You Have Options: How to Pick the Perfect Gift Card for Your Reward or Incentive Program sponsored article

3. How the Pandemic Permanently Changed Marketers' Strategies

4. Maximize Your ABM Strategy With Event Data sponsored webinar

5. What the Email Marketing Funnel Looks Like

6. Keep It Fresh MarketingProfs B2B Forum

7. Where Do They Escape? MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

No, ChatGPT Won't Make Marketing and Search Irrelevant (At Least for Now)
article
No, ChatGPT Won't Make Marketing and Search Irrelevant (At Least for Now)
Generative AI tools like ChatGPT are poised to affect some marketing writing roles, but their future in the world of search is slightly more complex. This article provides a breakdown of the possibilities. »
You Have Options: How to Pick the Perfect Gift Card for Your Reward or Incentive Program
sponsored article
You Have Options: How to Pick the Perfect Gift Card for Your Reward or Incentive Program
Rewards and incentives can make for great motivators and a positive experience for customers. But the options can sometimes be overwhelming. Here's a quick guide on how to choose the best incentives. »
How the Pandemic Permanently Changed Marketers' Strategies
research
How the Pandemic Permanently Changed Marketers' Strategies
Many senior marketers say the COVID-19 pandemic drove lasting strategy shifts, such as spurring them to target new customer segments and focus on digital-first experiences, according to recent research. Check out the study findings. »
sponsored webinar
Maximize Your ABM Strategy With Event Data
Events are a great source of actionable, first-party data—data your ABM program can use to drive hyper-personalized experiences across your buyer and customer journeys. Join us to learn how to harness event data for more personalized experiences that drive more business. »
What the Email Marketing Funnel Looks Like
infographic
What the Email Marketing Funnel Looks Like
This infographic covers the key strategies and goals you should pursue along the email subscriber journey. It also provides email marketing tips for each step. Check out the infographic. »
MarketingProfs B2B Forum
Keep It Fresh
On the B2B forum stage this fall, we're featuring fresh new voices speaking on breakthrough B2B ideas, including Jacqueline Babb, Jill Roberson, Rhea Wessel, and Chad White, just to name a few. They're ready to fill your brain with ideas to elevate your B2B marketing. Don't miss out! »
Where Do They Escape?
MarketingProfs Master Class
The more time your audience spends on your site, the more trust you'll build. So don't let 'em escape! Find and fix your leaks with Christopher S. Penn's Master Class, Google Analytics 4 for Marketers. Chris walks you through GA4's tools with a focus on what marketers like you need to know. All 13 short video lessons are available to PRO members now!
Fix your leaks with GA4
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
The Value of Intent Data for B2B Go-to-Market Teams »
Little Touches for Big Impact: What Makes for Authenticity in Sales Enablement and Marketing »
The Most Hated Brand in Countries Around the World [Infographic] »
How AI Will Affect Delivering Relevant Search Results »
ABX: The Answer for Finserv and Fintech Companies in Need of a Better GTM »
10 Stats About Facebook Marketers Should Know [Infographic] »
News You Can Use
Updates from around the industry
Clearbit Launches ChatGPT Plugin Destination CRM
inriver Showcases Innovations and Customer Success at PIMpoint Americas 2023 Benzinga
Appier Integrates GenAI Into Its Products to Optimize Key Marketing Applications for Businesses Yahoo Finance
TEORRA Launches First-of-Its-Kind B2B Marketplace for Sustainability PR Newswire
BigCommerce Aims to up B2B Brands' Sales With New Functionalities PYMNTS
TreviPay and Spryker Enable Payments Choice for B2B Sellers PYMNTS
Upcoming Events
MAY
3
Content and Behavior Intent Planning
Session 1 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald
MAY
10
Lead Scoring and Progressive Profiling
Session 2 of our Score, Plan, Convert: Demand Generation Working Webinar Series with Kenda Macdonald
MAY
11
Maximize Your ABM Strategy With Event Data
60-minute webinar | sponsored by Cvent
MAY
12
Content Marketing Friday Forum
3 sessions on content marketing | sponsored by DemandJump
MAY
18
Optimize Your Marketing Spend With First-Party Data
45-minute webinar | sponsored by Drift
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