As with marketing in general, email marketing has many stages, and each step along the subscriber journey requires different tactics. 

An infographic (below) from GetResponse explores what that funnel looks like.

It covers the key strategies and goals you should pursue along the subscriber journey.

The infographic also provides email marketing tips for each step.

Check out the infographic:

The email marketing funnel infographic 

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image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji