Today's dose of marketing know-how.
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Friday, May 24, 2024 | Today's dose of marketing know-how.

📋 Table of Contents

1. AI Can't Write Thought Leadership (But It Can Do Something Else)

2. The Future of Your Marketing: Video and AI sponsored

3. AI Update, May 24, 2024: AI News and Views From the Past Week

4. Do You Market to B2B Audiences? advertise with MarketingProfs

5. The Power of a Collaborative Content Strategy

6. Automate Your Funnel MarketingProfs Working Webinar for PRO Members

Scroll down for more useful resources.

AI Can’t Write Thought Leadership (But It Can Do Something Else)
article
AI Can’t Write Thought Leadership (But It Can Do Something Else)
Hot take: All that content you’ve been creating? It’s not thought leadership. Or at least most of it isn’t, especially if you leave the writing to AI. »
The Future of Your Marketing: Video and AI
sponsored
The Future of Your Marketing: Video and AI
Today's B2B buyers wear "ad blinders," making them immune to advertising and generic outreach. In this webinar, top B2B marketing leaders reveal how they integrate cutting-edge AI with video to drive efficiency and deeply engage target audiences to achieve remarkable results. See how you can shape your marketing future. »
AI Update, May 24, 2024: AI News and Views From the Past Week
artificial intelligence
AI Update, May 24, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know. »
Do You Market to B2B Audiences?
from lead gen to branding
Do You Market to B2B Audiences?
Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

The Power of a Collaborative Content Strategy
video from the archives
The Power of a Collaborative Content Strategy
To hear content expert Andy Crestodina espouse the advantages of content collaboration is to hear the question go from "Why should I do this?" to "Why am I not doing this?" Discover the many advantages of content collaboration. Tune in! »
Automate Your Funnel
MarketingProfs Working Webinar for PRO Members
Customers want it easy. So make it easy to work with you! Demand gen genius Kenda Macdonald walks you through her automated funnel, showing you step-by-step how to set up your own to keep prospects informed with the info they need. Discover how to make your brand the only one worth buying from with the four-part Score, Plan, Convert: Demand Generation Working Webinar. Now available to PRO members.
Set it up now
Afoot in the Neighborhood
MarketingProfs community goings-on
NEWLY LAUNCHED! Yet another brand-new AI weekly series! AI for Demand Gen Marketers is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to up your game with AI for demand gen. And check out all 30 sessions in the three-series AI for B2B Marketers by MarketingProfs.
ANNOUNCEMENT: Program & Speakers for MarketingProfs B2B Forum! Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... while it's still $400 off.
IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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