Today's dose of marketing know-how.
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Together with the intelligent work management platform
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Today's dose of marketing know-how | Wednesday, May 6, 2026
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👋 Hello, Marketer!
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Tip time! If you need to get the creative juices flowing, try plunking yourself down where there's activity around you (people or critters, lots of sounds, new sights, etc.). Jot down bullet points of what your senses are telling you. What do you see? Hear? Smell? It might just give you a unique idea!
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Will Agentic AI Optimize Brands Into Oblivion?
Agentic AI can boost performance while quietly weakening your brand. Learn why oversight, governance, and emotional intelligence are critical to sustaining long-term value in automated marketing systems.
Read more ➔
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COMMUNITY | QUOTE
"Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process."
—Nancy Duarte
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SPONSORED GUIDE
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Stop Managing Chaos. Start Running a Marketing Engine.
When requests, approvals, and assets live everywhere, marketing can't move forward. Learn how global teams automate marketing workflows to streamline campaigns, accelerate approvals, and keep work moving without the endless back-and-forth.
Discover the Wrike difference ➔
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RESEARCH
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The Most In-Demand Email Marketing Skills
Marketers say AI proficiency is the top skillset they plan to prioritize when hiring for their email marketing teams this year, according to recent research.
Check out the findings ➔
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SPONSORED WEBINAR
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How to Improve AI Visibility With Press Releases and Syndicated Articles
AI models don't rank pages—they cite sources they trust. Press releases and earned media are among the most powerful signals you're probably not optimizing. This free session shows you exactly how to change that.
Save your spot ➔
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VIDEO FROM THE ARCHIVES
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Different Is Better Than Better
As a brand, you can do everything right: employ the smartest people, use the most reliable tech, deliver the greatest value to customers. But if you're just trying to be better at what everyone else is doing, will your company really stand out?
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Search (Still) Isn't Dead
Search isn't dead. AI has changed buyer discovery, but smart SEO still belongs in your marketing strategy. Learn how to make the most of your efforts, including how AI can help (not hinder) from the best in the biz, Andy Crestodina, in our How-To series: SEO and the Future of Content Discovery. Free to stream for PRO members.
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PROFS PICK—SPONSORED
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Get Your Marketing Workflow Under Control
Approval delays? Broken workflows? Disconnected tools? Wrike connects planning, execution, and analytics in one platform so you can launch smarter campaigns, pivot quickly, and drive higher ROI. Get expert-built templates, real-time dashboards, and over 400 integrations to standardize work, reduce handoffs, and keep your campaigns moving with Wrike.
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MAY
7
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45 minutes | sponsored by Notified
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MAY
13
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Session 4 of our Foundations for Marketing Success PRO series
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MAY
15
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3 free live sessions | sponsored by Canto
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MAY
21
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60 minutes | sponsored by Allego
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NOV
2-4
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Join the best B2B marketing conference on the planet. Get 30% off now!
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