Today's dose of marketing know-how.
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Together with Ortto, the modern marketing automation tool
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Today's dose of marketing know-how | Thursday, June 12, 2025
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👋 Hello, Marketer!
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I came across a blogger lately whose words completely speak to me. I look forward to every new post and read all posts as soon as they come out. It reminded me how important it is to find voices that move you. Creative motivation rarely sparks from the ether—it's often energy we pick up from others.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Images Define Your Brand: Five Stages of the Image Processing Maturity Model
Learn how the Image Processing Maturity Model helps brands evolve from basic image resizing to AI-powered dynamic optimization for better performance and engagement.
Read more ➔
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SPONSORED
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Meet Your Customers Where They Are—WhatsApp
More and more businesses are including WhatsApp in their communication channels. With Ortto's seamless WhatsApp integration, you can start real conversations that drive results.
Reach out for a demo ➔
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INFOGRAPHIC
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The Global Web Traffic of Search Engines vs. AI Chatbots
This infographic compares the global Web traffic for the top 10 search engines with the global Web traffic of the top 10 AI chatbots, and it looks at year-over-year changes in total visits.
See the infographic ➔
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SPONSORED VIRTUAL EVENT
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The Virtual Summit for Marketers Shaping What's Next
Join experts and executives redefining what successful marketing looks like, from AI-powered insights to smarter campaign orchestration and stronger business outcomes. Leave with a new framework to elevate your performance, unify your brand and demand efforts, and stay ahead of what's next.
Register now ➔
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PODCAST FROM THE ARCHIVES
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Does Your Brand Have a Visual Hammer?
Laura Ries believes in tying a brand's core message (the "verbal nail") to a striking visual image (the "visual hammer"). Her premise is straightforward: To leave a lasting impression on the mind of customers and potential customers, brands must rely on images because they wield a blunt, emotional force that words lack.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Break Through the Noise on Social
How do you break through the noise and gain attention on social media? One way is to change the format of your content. For example. Zontee Hou flipped the long-format webinar on its head. Discover this little-known method and more in Session 3 of Building Brand Trust Through Social Media. This entire series is available now to PRO members.
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PROFS PICK—SPONSORED
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Gain access to the full power of modern marketing automation
If only you could get customer data, marketing automation, and analytics all working together—supercharged with AI... Well, you can! Seamlessly personalize and automate campaigns across every channel with Ortto's native customer data platform (CDP), prebuilt journeys, and real-time activations. The proof is in the case studies: You save time, drive results, and scale faster—just like TrustRadius and other leading brands have done. With lightning-fast onboarding and top-rated support, getting started is effortless. See what Ortto can do.
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Upcoming Events
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JUN
13
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45 minutes | presented by Phoenix Harvey
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JUN
18
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60 minutes | Session 4 of Modern Email Marketing Essentials
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JUN
24
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See 6 short demos of today's hottest martech tools
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JUN
26
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45 minutes | sponsored by Prismic
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JUL
11
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3 free live sessions | sponsored by Showpad
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