Do top search engines (e.g., Google) or top AI chatbots (e.g., ChatGPT) receive more visits? Is the volume of traffic for each type of tool trending up or down?
To find out, researchers at OnelittleWeb examined data from April 2023 to March 2025.
An infographic (below) covers key findings from the research.
It compares the global Web traffic for the top 10 search engines with the global Web traffic of the top 10 AI chatbots, and it looks at year-over-year changes in total visits.
Check out the infographic:
