Today's dose of marketing know-how.
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Together with the marketing automation platform company, Act-On.
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Today's dose of marketing know-how | Tuesday, June 2, 2026
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👋 Hello, Marketer!
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Have you ever heard a word or phrase that suddenly starts popping up everywhere? That's called the frequency illusion (AKA Baader-Meinhof phenomenon). It combines selective attention (where your brain decides something is particularly important) and confirmation bias (when something feels increasingly prevalent around you, even though it isn't).
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Creating Content B2B Decision-Makers Believe In (And Act On): Q&A with Melanie Deziel
How can B2B brands build trust when customer proof is limited? Learn practical ways to use case studies, comparisons, testimonials, and messaging to strengthen credibility and confidence.
Read more ➔
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COMMUNITY | JOKE
What’s a pirate’s favorite type of content?
A webinAARRR!
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SPONSORED GUIDE
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The Ultimate Lead Capture Guide for Modern Marketers
Get the one-stop guide to learn how to attract, convert, and nurture more high-intent leads with practical strategies for forms, landing pages, and personalized campaigns. Plus, explore how to make sure your handoffs to sales set up both your teams to win.
Get the guide ➔
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RESEARCH
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The Role AI Plays Today's B2B Software Buying Journey
Nearly half (47%) of B2B buyers say they now use AI tools frequently when researching software vendors, according to recent research.
Check out the findings ➔
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SPONSORED WEBINAR
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How B2B Marketing Leaders Turn AI Into Real Pipeline
Still running AI experiments that go nowhere? Marketing teams that are actually pulling ahead aren't testing more tools—they're building a smarter foundation. Learn how to build a unified GTM brain and deploy agents that move the pipeline needle.
Save your spot ➔
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INFOGRAPHIC
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The Top Rewards and Challenges of Small Business Ownership
Some 83% of US small business owners say they're happier now compared with when they worked for someone else, according to recent research.
Check out the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Better Results From Email
Want higher ROI from your emails? Join email guru Jay Schwedelson for The Real Truth About Email Marketing. This Master Class makes it easy to send better emails, from smarter subject lines to compelling CTAs. Included with PRO membership.
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PROFS PICK—SPONSORED
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Engage Your Prospects and Customers Everywhere They Are
Reach leads and customers on the channels they engage with most with Act-On's optimized channel strategy. Use automation to nurture and scale lead engagement. Build lead capture forms that convert across channels. And capture higher-quality leads with buyer intent signals. Learn how to master your lead capture with Act-On.
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JUN
4
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60 minutes | sponsored by Interrupt Agents and Glean
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JUN
10
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60 minutes | sponsored by AdRoll
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JUN
12
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3 free live sessions | sponsored by Wrike
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JUN
18
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45 minutes | sponsored by Stran
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NOV
2-4
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Prices increase June 1—save 30% now! Don't miss the 20-year-running best B2B marketing event on the planet.
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