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Thursday, June 27, 2019

Interactive Content and the Future of Live TV
What 4.7 Billion Interactions Reveal About Customer Experience [Podcast]
Marketing Training: On the House, Today Only limited promotion
The Summer Road Trip in 2019: Mobile and Social Trends [Infographic]
 
Interactive Content and the Future of Live TV
Fortnite's live performances and Netflix's new ventures are evidence that younger audiences' expectations of content are changing: They don't want to just watch it, they want to experience it. How can today's marketers grab mass audiences' precious time and attention?
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What 4.7 Billion Interactions Reveal About Customer Experience: Mark Smith of Kitewheel on Marketing Smarts [Podcast]
Mark shares research results from the 2019 State of the Customer Journey report, including the finding that B2B is the biggest growth sector in customer journey management. Read more about the findings and listen in on the conversation.
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Key Tips for Data-Inspired Email Marketing
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B2B marketers agree that email marketing is a top tactic for driving ABM efforts. Unfortunately, undeliverable emails can result in both hard and soft costs for a business. Follow these best-practice tips to improve your email campaigns.
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The Summer Road Trip in 2019: Mobile and Social Trends [Infographic]
Mobile devices have become integral to the summer road trip experience for many people, according to recent research. Check out the findings on mobile behavior during summer road trips.
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MarketingProfs Training Open House: Today Only!
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Join us today for the MarketingProfs Open House. See what the excitement’s about! Enroll, for NO MONEY, in any one of our online courses—today only—by using code OPENHOUSE06. Sign up now!
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Profs Picks
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How can you identify your best prospects, and how can you best engage with them? You need to figure out at least three things: whom to target (which companies and people do you need to reach?) when you should contact them (when are they ready to hear from you?), and what's most meaningful to them (how can your offer connect with their need?). In short, you need to engage the right prospects at the right time with the right message. Yes, it's a challenging task... but if you have the right tools, data, and processes, there's no better approach to selling. Get and read the full e-book to learn more.
If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will be workshops. And creative networking. And the keynotes! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers in Washington DC.
Upcoming Events
JUN
27
[Webinar] Using Data & Analytics to Drive ABM Success
sponsored by Dun & Bradstreet | 45 minutes
JUL
11
[Webinar] Data Enrichment for Email: Five Things You Need to Do
sponsored by Mapp | 60 minutes
JUL
12
[Online Forum] Marketing Strategy
sponsored by Marketo | 3 live sessions
JUL
23
[Webinar] Facebook Marketing in a Changing World
60 minutes
AUG
9
[Online Forum] Account-Based Marketing
sponsored by Uberflip | 3 live sessions
OCT
16-18
[In-Person Event] MarketingProfs B2B Forum
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