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Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony.

The report was based on data from a survey of more than 400 consumers of various ages from around the world.

Some 58% of respondents say they use a mobile device to plan their summer road trip route, 41% use a mobile device to find fun things to do while on the road, and 38% use a mobile device to plan accommodations.

People age 25-34 are nearly four times as likely to say they use social media while on the road compared with people age 65-74 (38% vs. 10%).

Millennials are the busiest generation while summer vacationing: They say they are juggling four different things, on average, when on the road.

Check out the infographic for more findings from the research:

About the research: The report was based on data from a survey of more than 400 consumers of various ages from around the world.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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