Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony.
The report was based on data from a survey of more than 400 consumers of various ages from around the world.
Some 58% of respondents say they use a mobile device to plan their summer road trip route, 41% use a mobile device to find fun things to do while on the road, and 38% use a mobile device to plan accommodations.
People age 25-34 are nearly four times as likely to say they use social media while on the road compared with people age 65-74 (38% vs. 10%).
Millennials are the busiest generation while summer vacationing: They say they are juggling four different things, on average, when on the road.
Check out the infographic for more findings from the research:
About the research: The report was based on data from a survey of more than 400 consumers of various ages from around the world.
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