Today's dose of marketing know-how.
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Today's dose of marketing know-how | Tuesday, July 1, 2025
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👋 Hello, Marketer!
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I spent time last week getting to reconnect with a couple of old friends. There's nothing quite like being around people who just get you because they know where you come from (literally or figuratively). Have you found your B2B besties? They might be right here in this community.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Breaking Through to Reach Buyers: How Education-Led Marketing Is Redefining B2B Marketing
B2B buyers are overwhelmed by proliferation of generic content and skeptical of it. Education-led marketing helps brands stand out with clarity and trust-building content and experiences.
Read more ➔
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COMMUNITY | QUOTE
"In the world of Internet Customer Service, it's important to remember your competitor is only one mouse click away."
—Doug Warner, former chairman of the board of JP Morgan & Co.
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RESEARCH
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Eight Less Traditional Ways People Are Using AI at Work
Today's workers are turning to AI set goals, talk through problems, do financial planning, evaluate job performance, better understand colleagues, seek mental health support, get career coaching, and vent frustrations.
Check out the study findings ➔
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SPONSORED WEBINAR
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Find the Right DAM Fit: How to Evaluate, Implement, and Optimize a Digital Asset Management System
Plagued by inefficient creative workflows? Struggling to find videos or images for your campaigns? Modern digital asset management (DAM) tools speed production and drive operational efficiencies. Get real-world insights from teams that have realized vast improvements in their creative workflows.
Register (for free!) ➔
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INFOGRAPHIC
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The 25 Most Valuable Global Brands in 2025
Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion, according to Kantar BrandZ’s annual rankings.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Writer, Reclaim Your Creativity!
Like the caramel center is to a chocolate bar, writers are central to good marketing. But in the age of vanilla AI content, how do you maintain your sweet edge? Ann Handley has a few gumdrops of wisdom for you to chew on. Join Ann in How to Write Like the Robots Can't, available now to PRO members.
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Upcoming Events
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JUL
2
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60 minutes | Session 6 of Modern Email Marketing Essentials
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JUL
10
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45 minutes | sponsored by Canto
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JUL
11
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3 free live sessions | sponsored by Showpad
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JUL
17
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60-minute webinar | sponsored by Goldcast
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